First, Three Sheep entered the Singapore market, then Oriental Selection offered a monthly salary of 40,000 yuan to recruit Tuke operators. While we are still struggling to make a living, the trend of the times has quietly shifted.

The successive overseas expansion of these top streamers has also made the overseas e-commerce market a new battlefield without gunpowder.

Is the overseas market really that promising?

1 Three Sheep Launches Joint Live Streaming in Singapore

In recent years, with the development of the e-commerce sector and the improvement of the logistics industry, overseas e-commerce is no longer as criticized as it used to be.

Coupled with the popularity of Tuke in the global market, cross-border expansion has become less difficult, which has also allowed many domestic companies to see business opportunities.

It is understood that recently, the Tuke division under Xiao Yang Ge's company released a video with the caption "First stop [Singapore], second stop [Malaysia]".

Moreover, on January 10, Three Sheep Group authorized Singaporean influencer @shopwithsasax to conduct a joint live broadcast, marking the first step in empowering overseas influencers to sell goods.

This live broadcast also set a record for the Tuke e-commerce sector in Singapore, instantly reaching the top of the local Singaporean charts.

This is also the first major move by Three Sheep Network after relocating its headquarters at the end of 2023.

Although the news may seem sudden, in fact, Three Sheep has been planning its overseas business for a long time.

In May 2023, Du Gang, CEO of Three Sheep Network, stated that after moving to the new building, the company might do something on Tuke.

Later, Xiao Yang Ge also made it clear during a live broadcast: he definitely would not be limited to just the domestic market.

All of this hinted at their intention to go overseas.

Starting from July 2023, Three Sheep began a comprehensive layout of the global market, first choosing Southeast Asia as a pilot region.

After forming an overseas team and creating the overseas MCN organization "Three Sheep Network", Three Sheep invited top domestic editing teams for internal testing. After three months of effort, they successfully built a content matrix for the Three Sheep IP with 2 million followers in Southeast Asia.

At the same time, Three Sheep also actively worked with high-quality domestic live streaming partners to formulate overseas plans and promote best-selling products internationally.

But in fact, Three Sheep is not the first top streamer to put their overseas ambitions into practice.

2 Top Streamers Are Laying Out Their Plans

Whether it is Yu Minhong's Oriental Selection or Luo Yonghao's Make a Friend, they both started laying out their overseas market plans early on.

At the beginning of 2023, the parent company of Oriental Selection, "Beijing New Oriental Xuncheng Network Technology Co., Ltd.", had already begun applying to register several trademarks named "EAST BUY", mainly involving the international categories of convenience foods and website services. At the same time, then-CEO Sun Dongxu also revealed that Oriental Selection was preparing for overseas business expansion.

Even earlier, in 2022, Make a Friend had already entered Tuke and established an overseas business division and an overseas e-commerce academy. The overseas business division is mainly responsible for marketing, products, and live streaming sales, while the overseas e-commerce academy focuses on training influencers and merchants.

At that time, Hao Xijie, head of the overseas business division of Make a Friend, also stated, " Going overseas will be an important second growth curve for Make a Friend in the future."

Kuaishou's top streamer Xin Youzhi (Xinba)'s Xin Xuan Group also launched an international expansion plan in May 2023, with the first stop in Thailand.

The actions of these top streamers all point to one fact— the times have changed, and the overseas market is now truly vast.

Looking at Tuke's changes overseas in recent years, it is actually similar to the early days of the domestic short video boom.

People's trust in social platforms like Tuke is constantly increasing, and accordingly, trust in merchants on the platform is also subtly deepening.

Such changes are of great benefit to both B2C and B2B companies engaged in overseas expansion.

Because trust is the biggest barrier between domestic overseas merchants and local audiences, and now this barrier has become very weak.

However, don't think that going overseas is a simple matter, as the saying goes, let professionals handle professional matters.

Going overseas requires a strong supply chain and operational system model. If you are not well prepared, it is still not recommended to try rashly.