For overseas enterprises that have already achieved success on Amazon and Facebook, TikTok, as an emerging social media platform, offers a strategic high ground that cannot be ignored. With over 1.5 billion monthly active users worldwide, TikTok is not just an entertainment tool, but also a market with huge commercial potential. This article will use data analysis to explore why these companies should make TikTok their next key expansion platform to tap into new consumer markets.

TikTok: 1.5 Billion Monthly Active Users Globally

TikTok's user base and market influence have reached unprecedented heights. According to the latest data, TikTok's global monthly active users have surpassed 1.5 billion, with particularly high user activity in the US, Southeast Asia, and European markets. In terms of downloads, TikTok also performs as well as established overseas social media platforms, with global downloads exceeding 4.92 billion, making it the fifth most popular social app in the world. With a huge user base and influence as a foundation, TikTok can help overseas enterprises reach more potential customers and further increase their exposure in overseas markets.

Source: Statista

Compared to Facebook, TikTok Costs Half as Much

According to Gupta Media's social media CPM tracker, in May 2024, the current cost of TikTok ads was $3.53 per thousand impressions (CPM), with an average cost per link click (CPLC) of $0.28 and an average link click-through rate (LCTR) of 1.24%. Its advertising costs are lower than those of Facebook and Instagram. Moreover, according to another new report, during the holiday season, TikTok ads are 49% to 53% cheaper than Facebook and Instagram ads, which is about half the price. For overseas enterprises with limited budgets, TikTok is clearly a more worthwhile marketing platform to choose.

Source: Gupta Media

TikTok: High Cross-Cultural Acceptance

TikTok's content format is highly culturally adaptive and innovative, allowing it to easily cross borders and cultural differences. Enterprises can quickly attract the attention of global users through creative videos and effectively reach potential customers in different regions through the algorithmic recommendation mechanism. The algorithm can recommend videos based on users' viewing habits and preferences, allowing users to be exposed to creative videos from around the world and discover the unique aspects of other cultures.

By leveraging this, enterprises can customize ad content according to the cultural characteristics and preferences of users in different regions, thereby effectively enhancing the attractiveness and engagement of ads. For example, a beauty brand can use TikTok to showcase how to use its products to create traditional makeup looks specific to a certain region, thereby arousing purchase interest among the target audience in that area.

Considering TikTok's massive global user base, unique market positioning, and strong appeal to young user groups, enterprises that have already successfully expanded overseas on Facebook, Instagram, and other overseas social media have every reason to also include TikTok at the core of their market strategy, in order to consolidate their original overseas market position while exploring more new business growth points.

If you don't know how to efficiently use TikTok, working with a professional overseas marketing team is a good choice. TuKe Overseas is a professional B2B overseas marketing service provider that can customize professional and personalized overseas marketing solutions for overseas enterprises according to their needs, including TikTok managed operations, ad placement, influencer cooperation, overseas network node construction, short video shooting and post-production, overseas website building, natural search optimization, and more, helping you attract customers more effectively, quickly, and efficiently through TikTok and achieve business growth.

Source: TuKe Overseas Official Website

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