As Black Friday is the annual shopping extravaganza, it sparks a wave of consumer frenzy every year. Faced with such fierce market competition, how can you leverage the content e-commerce model of TikTok Shop to achieve a breakthrough in sales?

Let’s take a look at how these merchants who have already achieved explosive orders operate. Follow their lead, and you too can become a top seller!

1. From 0 to 18,000 Orders: The Power of Telling a Good Brand Story

Data shows that a good brand story can quickly build user trust.Hydro Flask, the insulated cup brand reached a monthly sales volume of 18,000 just two months after joining TikTok Shop, and during the summer promotion, daily sales even exceeded 30,000 orders.

The secret lies in its vivid short videos and engaging livestreams, which convey the brand’s environmental philosophy and product advantages to consumers, so that users buy not just for practicality, but also out of recognition for the brand’s values.

This continuous output of brand values through short videos and livestream content allows consumers to resonate with the brand while watching, thereby promoting sales conversion.

So during the Black Friday preparation period, brandsshould focus on creating a unique brand story to enhance brand awareness and trust among users.

2. Black Friday Sales Exceed $2 Million: Effective Content and Marketing Planning

Revlon, the beauty tool brand also performed impressively on TikTok Shop, achieving $2 million in sales during Black Friday just four months after launching, with a sales growth rate as high as 900%.

Their success lies in early planning and preparation of marketing content, from short videos to livestreams, with every step carefully designed. This meticulous preparation enabled them to continuously capture users’ attention and guide consumers to place orders during the big promotion.  

Thus,preparing content and marketing strategies in advance is a key tactic to stand out during Black Friday.

3. Sell-through Rate Reaches 94%: Collaborating with Influencers to Boost Brand Exposure

In the field of content e-commerce, influencer collaboration is an effective way to enhance brand influence.Gymshark, the sportswear brand successfully achieved a 94% sell-through rate for its products on the platform by collaborating with multiple TikTok fitness influencers, with hot-selling products accounting for over 40% of sales.

It’s clear that authentic recommendations and product experiences from influencers not only increase brand credibility but also expand the brand’s influence among the target audience.

Merchants can choose tocollaborate with influencers whose style matches the brand, leveraging their fan base to quickly boost brand awareness.

4. Over 12,000 Orders in a Single Day: Making Good Use of Data-Driven Decisions

PrettyLittleThing, the fashion brand also performed outstandingly during the Black Friday promotion, easily surpassing 12,000 orders in a single day. Their success lies in real-time monitoring of TikTok Shop backend data, allowing them to quickly adjust inventory and promotional strategies based on market response. For example, checking if hot-selling items are out of stock, whether replenishment or adjustment is needed, etc.

By analyzing data from different sales channels, PrettyLittleThing can accurately identify the most effective promotion methods, optimize resource allocation, and improve overall marketing efficiency.

Therefore,making decisions based on data and flexibly adjusting strategies can help brands stay agile in competition and seize market opportunities.

5. Continuous Innovation and High Quality: Standing Out in the Market

In the era of content e-commerce, consumers pursue not only product price but also innovation and quality.Beats by Dre, the headphone brand has successfully won market favor by continuously launching innovative designs and improving sound quality experiences.

Every new product launch attracts market attention because they always adhere to high-quality standards while constantly innovating in design.

It can be seen thatinnovation and high quality are the winning formulas for brands to stand out in competition.

As Black Friday approaches, merchants should learn from the experience of these successful brands and apply it to their own. The Black Friday promotion is not only an opportunity to boost sales, but also a chance for brands to build deeper connections with consumers.

Only by constantly innovating, keeping up with market trends, and maintaining genuine and effective interaction with consumers can merchants achieve sustained growth and long-term development during the Black Friday promotion.