399As consumers increasingly value oral health and personal image, teeth whitening care is receiving more and more attention, unleashing tremendous potential.
According to Statista's data forecast, by 2024, the global oral care market revenue will reach $53.14 billion. Products such as whitening strips, whitening toothpaste, mouthwash, and oral irrigators are expected to continue growing in the coming years.
Against this backdrop, the health and beauty brand GuruNanda seized the opportunity, successfully entering the U.S. and other overseas markets through precise market insights and continuous product optimization and upgrades.
Image source: Statista
GuruNanda is a health brand based in Buena Park, California, USA, founded by Puneet Nanda in 2013. The brand focuses on the development and sales of health products, covering essential oils, oral care such as mouthwash and whitening strips, as well as aromatherapy and supplements.
GuruNanda also combines traditional Eastern wellness philosophy with modern scientific technology, dedicated to providing consumers with efficient and natural health solutions.
As the brand rapidly develops, GuruNanda has gradually turned its attention to larger overseas markets, starting to promote through social media platforms like TikTok. In August, its TikTok Shop sales reached 62,500 orders, with total sales of nearly $600,000, equivalent to about 4.27 million RMB.
So, how exactly does GuruNanda operate on TikTok? Let’s take a closer look together.
Image source: Kalodata
Since its first video release in October 2019, GuruNanda’s TikTok account has quickly gained popularity, now boasting 129,900 followers and 631,800 likes. Five viral videos have each surpassed one million views, with the highest reaching 2.5 million views.
GuruNanda’s TikTok account status and viral videos
Such achievements are closely related to GuruNanda’s realization that young users are the main consumers of whitening strips, and its targeted video content strategy—fully showcasing the actual product effects and real user feedback in videos to enhance user trust and desire to purchase.
One TikTok video from GuruNanda filmed the usage process of GuruNanda whitening strips and the before-and-after changes in teeth. The strong contrast not only enhances the visual impact of the video but also clearly highlights the product’s remarkable whitening effect.
It must be said, GuruNanda really knows how to address consumers’ pain points and understands what kind of video content can attract users who need teeth whitening.
Image source: TikTok
At the same time, GuruNanda regularly hosts TikTok livestreams to interact with fans. During the livestreams, the GuruNanda brand team answers consumer questions and provides usage advice. This friendly interaction enhances the brand image and brings the brand closer to users, gradually deepening user trust, naturally driving word-of-mouth and sales growth.
Image source: TikTok
In addition to its TikTok strategy, GuruNanda has also built a professional overseas independent website.
An overseas independent website, commonly known as an "official site," is of great significance for domestic companies going global. It not only provides overseas consumers with a direct way to learn about products, but also helps brands break free from third-party platform restrictions, operate independently, and control customer data.
Therefore, if you want to market overseas, it is very necessary to build a dedicated independent site like GuruNanda.
GuruNanda’s independent site homepage
Meanwhile, overseas social media platforms such as YouTube, Facebook, and Instagram can also be developed. GuruNanda has done so, and the data shows the results are quite good.
For example, on YouTube, GuruNanda has 8,210 followers. Although not as many as on TikTok, it is still decent. The account mainly publishes video content focused on health care and product usage tutorials. These instructional videos not only help viewers understand specific product usage methods but also provide practical health advice and wellness tips.
GuruNanda’s YouTube homepage
On Facebook and Instagram, GuruNanda successfully attracts user attention by posting highly interactive images and short videos, effectively promoting interaction and communication between users and the brand.
GuruNanda’s Facebook and Instagram homepages
In addition, GuruNanda also sells products through overseas e-commerce platforms such as Amazon. This allows the brand to reach more consumer groups, enabling users who prefer shopping on major e-commerce platforms to easily purchase products without having to visit the GuruNanda official site, further boosting product sales.
According to the data, GuruNanda’s decision to list products on Amazon is undoubtedly correct. Currently, its whitening strips have monthly sales exceeding 80,000 orders, making it a true monthly bestseller.
Image source: Amazon
That’s all for the sharing of GuruNanda’s overseas marketing case.
It can be seen that to expand brand awareness in overseas markets, it is very necessary to utilize overseas social media such as TikTok, YouTube, and Instagram.
Especially TikTok, with its extensive global user base and highly interactive content format, can help companies quickly increase brand exposure and accumulate loyal fans.
Therefore, for those who want to efficiently go global, don’t forget to make use of TikTok and other overseas social media, turning them into “effective helpers” for overseas marketing and achieving better results.
