600With the growing awareness of health, more and more consumers are turning their attention to the health supplement market.
Recently, on TikTok Shop US, a caffeine lozenge has emerged and quickly topped the sales charts, becoming a hotly discussed "star product".
Not only does it perform well in daily sales, but it also saw a sales peak during Black Friday, achieving an astonishing single-day record of nearly ten thousand orders. This product is none other than theNeuro brand's caffeine lozenge!
9,282 orders sold in one day, topping the sales chart
Tuke has learned that this caffeine lozenge has been carefully formulated, adding effective ingredients such as caffeine and vitamin B6 to help refresh and energize. Launched in lozenge form, it allows consumers to enjoy it anytime, anywhere. Compared to traditional coffee and energy drinks, this "ready-to-eat" supplement better meets the needs of a fast-paced lifestyle and has become a new trend.
It is precisely this innovative form and convenient usage that has made Neuro's caffeine lozenge widely welcomed in the market. Especially on November 21, just before Black Friday, this lozenge, with its strong market appeal, successfully topped the TikTok Shop US sales chart, selling 9,282 orders and becoming the day's sales champion.
Image source: FastMoss
As of now, the cumulative sales have reached 221,100 units, with a total GMV exceeding $4.8 million (approximately RMB 35 million). Such strong growth momentum fully demonstrates its popularity in the market.
So, how did Neuro's caffeine lozenge become so popular, and what is its secret to Black Friday sales?
Image source: FastMoss
Accurate grasp of daily needs
The popularity of a product often stems from its ability to meet market needs and resonate with consumers. Neuro's caffeine lozenge fills the demand in a fast-paced lifestyle, where consumers need a convenient and effective way to stay alert during busy work and study. Compared to traditional coffee and energy drinks, this "ready-to-eat" lozenge is not only convenient to enjoy at any time, but also delivers significant effects, quickly gaining widespread attention.
Of course, besides accurately grasping market demand, Neuro's precise TikTok marketing strategy is also key to its success.
Precise TikTok marketing strategy
On TikTok, the core of brand marketing is creativity and connection with consumers. From the very beginning, Neuro focused on publishing creative videos closely related to daily life on TikTok, cleverly showcasing the convenience and energizing effect of the caffeine lozenge through work, study, and other everyday scenarios. This "lifestyle" approach not only makes the product more relatable, but also strongly stimulates the purchasing desire of young consumers.
Image source: TikTok
During Black Friday, Neuro further ramped up its promotional efforts, increasing product exposure through active marketing strategies and quickly capturing the huge traffic brought by the holiday.
According to FastMoss data, Neuro had already launched a comprehensive marketing offensive before Black Friday, making full preparations for the upcoming sales peak. It successfully established partnerships with more than 2,056 influencers, and the number of product-promotion videos published exceeded 1,541. Among these influencers, more than one-third participated in product promotion.
Image source: FastMoss
Moreover, Neuro actively deployed live-stream marketing, with over 1,000 live-stream sessions and total live-stream sales exceeding $22,200.
Through the dual marketing strategy of short videos and live-streaming, Neuro achieved $764,400 in sales revenue during Black Friday.
Image source: FastMoss
Building an overseas independent site
In addition to precise marketing on TikTok, Neuro also has its own overseas independent site, which provides the brand with strong market control.
Through the independent site, Neuro can fully control brand presentation, pricing, and marketing strategies, while avoiding high commissions and advertising fees on e-commerce platforms. This allows the brand to maintain high profits and avoid price competition and homogenization issues on platforms.
Another important advantage of the independent site is that it enables Neuro to accurately target the market and continuously optimize products and services based on data analysis. This flexible market operation model ensures that the brand can provide consumers with a personalized shopping experience, thereby enhancing its long-term competitiveness.
Image source: Neuro overseas independent site
Conclusion
From the successful case of the Neuro brand, it can be seen that precise social e-commerce marketing, deep insight into market demand, and brand control achieved through independent sites are all key to breakthroughs for cross-border e-commerce brands.
In the future, we look forward to more Chinese brands learning from Neuro's experience, seizing opportunities, flexibly using social platforms and independent sites, combining precise marketing with innovative operations, achieving greater breakthroughs in overseas markets, and writing their own legendary stories of going global.
