664With the rise of TikTok, more and more brands are choosing to open stores on this platform, attracting global consumers through short videos and live streaming sales.
Collaborating with influencers, as an efficient promotional method, is becoming an important strategy for brands to achieve sales growth in TikTok stores.
Image source: Internet
I. How to Activate TikTok Store Sales through Influencer Collaboration?
1. Choose the Right Influencers
When collaborating with influencers, you must first ensure that their fan base matches the brand’s target audience. For example, if you sell skincare products, collaborating with beauty bloggers and health influencers will yield better results. For TikTok stores, precise audience matching not only increases brand exposure but also directly affects conversion rates.
2. Create Personalized Collaborative Content
Content created with influencers must closely align with their personalities and the interests of their fans. TikTok is mainly about short videos, so the content must be creative, light-hearted, and fun. Brands can co-create short videos with influencers to showcase the uniqueness and effects of their products, or increase interactivity through challenge activities, unboxing videos, product experiences, and more.
Image source: TikTok
3. Increase Conversion Rate with Exclusive Promo Codes
Offering influencers exclusive promo codes or discounts is one of the most effective ways to boost conversions. When fans see that they can get exclusive deals through influencers, they are more likely to make a purchase. Additionally, influencers can remind fans to use the promo codes in their videos, and this interactivity can further drive sales.
4. Strengthen Social Interaction and Word-of-Mouth Spread
As a social platform, TikTok users are not only content receivers but also creators. Interaction between influencers and fans is key to driving brand word-of-mouth. Through interactions, comments, and sharing, brands can increase social engagement rates, enhance fans’ brand identity and loyalty, and thus promote sales growth.
Image source: TikTok
Next, Tuke will share several cases of brands successfully activating TikTok store sales through influencer collaboration. Through these successful examples, we can see how brands cleverly leverage influencer impact to integrate products into creative content, thereby stimulating users’ desire to buy and achieving rapid sales growth.
II. Successful Case Studies
1. Peach & Lily: Collaborating with Skincare Influencers to Create a Sales-Boosting “Skincare Challenge”
Peach & Lily is a Korean skincare brand that successfully boosted its TikTok store sales by collaborating with beauty influencers on TikTok. The brand worked with several influential skincare experts to launch a “Skincare Challenge.” Influencers showcased the effects of using Peach & Lily products in short videos and shared their skincare routines and brand stories with their fans.
Through this approach, Peach & Lily not only increased brand exposure but also successfully stimulated a large number of purchase conversions.
Image source: TikTok
2. Glossier: Building Brand Awareness through Influencer Collaboration
Cosmetics brand Glossier collaborated with numerous beauty influencers on TikTok to host a “Swatch Challenge,” inviting influencers to showcase the brand’s products on different skin tones and makeup looks in short videos, with links to the TikTok store.
Through this collaboration, the brand was able to precisely target its audience and enhance brand awareness among potential consumers through the personal influence of the influencers. This quickly increased store traffic and conversion rates, successfully capturing more market share on the TikTok platform.
Image source: TikTok
3. SHEIN: Guiding Users to TikTok Stores through Fashion Influencer Collaboration
SHEIN is a globally renowned fashion e-commerce platform that has successfully attracted a large number of consumers to its TikTok store by collaborating with multiple fashion influencers. Unlike traditional advertising, SHEIN invited several fashion influencers with large followings to participate in “Outfit Challenges,” showcasing how to style SHEIN’s fashion items in personalized ways.
Through these creative influencer contents, the brand not only demonstrated its sense of fashion and diversity but also deepened user brand awareness, causing TikTok store traffic to surge and sales to grow significantly.
Image source: TikTok
Conclusion
By collaborating with influencers, brands can fully leverage TikTok’s social effect and influence to quickly boost store exposure and sales.
This approach not only helps brands break through traffic bottlenecks but also builds a more precise user base, enabling sustained growth.
On the TikTok platform, influencer collaboration is undoubtedly a powerful tool to activate store sales.
