In today's digital marketing era, TikTok has become one of the most popular social media platforms worldwide, and its advertising features offer tremendous promotional opportunities for businesses. However, many beginners are often unclear about what information is needed when creating a TikTok ad account. This article will detail what materials are required for a TikTok ad account, helping you quickly complete account registration and start advertising.
1. Basic Information of Business or Individual
Whether you are a business or an individual, you need to provide basic information when registering a TikTok ad account. Businesses need to prepare information such as company name, business license, company address, etc., while individuals need to provide valid identification documents such as an ID card or passport. These materials are important for TikTok to verify the authenticity of the account.
2. Payment Information
A TikTok ad account needs to be linked to a payment method to fund your advertising campaigns. Common payment methods include credit cards, debit cards, or PayPal. Make sure your payment information is accurate to avoid any issues with ad delivery.
3. Ad Content Materials
Before creating an ad, you need to prepare your ad materials, including videos, images, and copy. TikTok is a platform focused on short videos, so high-quality video content is especially important. Make sure your materials comply with TikTok's advertising policies to avoid rejection due to violations.

4. Target Audience Information
The TikTok advertising platform allows you to precisely target your audience based on age, gender, location, interests, and other dimensions. When creating ads, you need to clearly define the characteristics of your target audience to improve conversion rates.
5. Ad Budget and Campaign Plan
When registering a TikTok ad account, you need to set an ad budget and campaign plan. TikTok supports daily or total budget options for ad delivery, and you can adjust flexibly according to your actual needs. A reasonable budget plan helps maximize ad effectiveness.
6. TikTok Ad Account Review
After submitting your materials, TikTok will review your account. The review period is usually 1-3 business days. Once approved, you can start creating and running ads. If the review is not approved, TikTok will inform you of the specific reasons, and you need to modify your materials according to the feedback and resubmit.
7. Frequently Asked Questions
- Q: Is there a fee to register a TikTok ad account?
A: Registering a TikTok ad account is free, but running ads requires payment.
- Q: Can individuals register a TikTok ad account?
A: Yes, individuals can register a TikTok ad account, but valid identification is required.
- Q: What should I do if my TikTok ad account review is not approved?
A: Modify your materials according to TikTok's feedback, ensure the information is true and complete, and resubmit.
With the above information, you should now understand what materials are needed for a TikTok ad account. Prepare the relevant documents and follow the steps to quickly complete your account registration and start advertising. TikTok ads offer businesses tremendous exposure opportunities—seize this trend and let your brand stand out in the short video era!


