With the rapid global growth of TikTok, it has become more than just a short video platform—it is now an important battleground for many brands to launch global advertising campaigns.

Nowadays, more and more cross-border e-commerce businesses, brand owners, and independent site operators are using TikTok Ads as one of their main customer acquisition channels.

However, for many merchants planning to advertise on TikTok, the first step—“opening an account”—is often a hurdle. The process is complicated, the material requirements are high, and account review is slow, causing many people to get stuck at the entry stage.

Below is a practical TikTok Ads account opening guide, hoping to help everyone get started faster!

What are the registration requirements for opening a TikTok Ads account?

To officially launch a TikTok Ads account, you need to prepare the following key items in advance:

1. Business Qualifications

TikTok Ads accounts must be applied for under a business entity; personal information cannot be used to open an account. You need to provide valid business licenses or company registration documents.

2. Prepaid Fees

The advertising account operates on a prepaid basis, with a minimum deposit threshold of $1,000. Only after the account is activated can you access the backend to launch ads.

3. Whitelist Mechanism

If your advertising plan targets core markets in Europe and America (such as the UK, USA, Germany, France, Italy, Spain, etc.), you must also pass TikTok’s whitelist review mechanism.

The platform will evaluate based on business type, advertising objectives, delivery model, client reputation, scale, and other dimensions. Only approved businesses can obtain advertising permissions for the corresponding markets.

Image source: TuKe Overseas

Detailed TikTok Ads Account Opening Process

The account opening process consists of 5 main steps, each with specific operational requirements:

Step 1: Create a TikTok Ads Account

Visit the TikTok Ads official website to register a business account. Existing users can log in directly.

Step 2: Link TikTok For Business Account

Business accounts need to be linked to a TikTok For Business platform account to complete identity verification and data integration.

Step 3: Set Budget and Audience

In account settings, you need to specify your budget and advertising objectives, including brand awareness, attracting new customers, and boosting sales, and set audience profiles for your target market.

Step 4: Choose Ad Type

TikTok Ads supports various ad formats, including in-feed ads, brand challenges, and splash ads. You can choose the appropriate format based on your business type and budget.

Step 5: Create Ad Campaign

After completing account configuration, you can officially create ad campaigns. The system will automatically allocate traffic based on your campaign objectives and budget, and generate relevant delivery data.

Image source: TuKe Overseas

Not familiar with the process? You can seek assistance from TikTok official agents for account opening.

The above process is relatively simple, but in practice, many businesses encounter issues such as incomplete account opening documents, unfamiliar backend settings, and slow reviews, especially for teams new to the platform.

Therefore, to avoid wasting time and budget due to unfamiliar operations, many businesses choose to open accounts through TikTok agents, thereby obtaining more comprehensive guidance and document support, more efficient account opening, and access to platform resources. Among them, TikTok agent TuKe Overseas is a popular choice for many overseas merchants.

Image source: TuKe Overseas

TuKe Overseas: Professional Comprehensive TikTok Overseas Marketing Service Provider

TuKe Overseas is a professional comprehensive TikTok overseas marketing service provider, focusing on overseas business growth for Chinese enterprises, and can provide comprehensive overseas marketing services including TikTok Ads account opening.

Specifically, for TikTok Ads account opening, TuKe Overseas offers an exclusive new customer package for Q4 2024, including:

1. Free TikTok account opening: After submitting your business license, phone number, and business email, you can apply for free account opening. The review period is usually completed within 1-3 working days;

2. Dedicated campaign team: After successful account opening, you will be assigned a dedicated campaign team;

3. Customized ad creative services: According to your campaign budget, support for ad video shooting, editing, and other content services is provided;

4. Free access to 50+ overseas marketing reports: After adding their customer service on WeChat, you can get the latest TikTok solutions for free and learn about the latest industry trends and market conditions.

Image source: TuKe Overseas

Now let’s talk about the core advantages of TuKe Overseas services. Their strengths lie not only in providing basic account opening services, but also in offering full support in campaign execution, strategy, and cross-cultural operations:

1. Professional Planning and Creative Production

Their team members have overseas study backgrounds, have been deeply involved in the cross-border industry for many years, and are familiar with content preferences of users in different countries and regions. They can provide diversified creative planning and editing solutions based on the client’s industry.

2. Rich Industry Experience

They have served 500+ brand clients, covering e-commerce, gaming, apps, B2B, and other fields. The cumulative campaign budget exceeds tens of millions, with hands-on experience in building efficient campaign systems from scratch.

3. Rapid Response Mechanism

√ Support for face-to-face communication

√ Timely message replies

√ Support for email replies within 1 hour

√ Regular weekly project meetings

√ 7x24 emergency response

Ensuring that all issues encountered by clients during campaigns can be quickly responded to and resolved.

4. Multilingual Coverage and Cross-Cultural Understanding

Their team supports services in English, French, German, Spanish, Russian, and other languages, adapting to different regions’ advertising languages and cultural contexts, enhancing localized ad expression, and improving campaign conversion rates.

Image source: TuKe Overseas

Summary

The above is a sharing of the process and key points for opening a TikTok Ads account.

If you are unsure how to proceed or your account opening documents are incomplete, you may consider seeking assistance from a TikTok agent.

Compared to exploring on your own, having a professional team’s support is more efficient and worry-free.