272As the global e-commerce peak season approaches, major platforms are launching new policies to optimize user experience and boost sales conversion.
Recently, TikTok Shop announced the launch of several new creator tools, aiming to regulate the content ecosystem, improve creator operational efficiency, and prepare for the upcoming shopping peak.
This update not only involves optimization of creator management mechanisms, but also introduces a dual scoring system and pre-review function, further strengthening the platform's control over content quality.
Image source: Google
New Tools Empower Creators to Standardize Operations
The new tools launched by TikTok Shop this time mainly focus on creator operations, covering four core functions.
For new creators with a fan base between 1000-5000, the platform has launched a creator pilot program, providing them with a 30-day transition period. During this period, creators can publish up to 5 promotional videos and conduct 3 live streams per week, allowing them to gain experience while avoiding excessive marketing violations due to unfamiliarity with the rules. This policy helps new creators start smoothly and reduces the risk of poor user experience caused by an overflow of low-quality content on the platform.
Regarding violation penalties, TikTok Shop has added a policy quiz feature. If creators are penalized for violations, they can deepen their understanding of platform policies by completing relevant rule tests, thus avoiding repeated mistakes. This mechanism helps creators clarify operational boundaries and reduces account restrictions or bans caused by misoperations.
In addition, the platform has innovatively introduced a dual system of creator health score and promotional performance score, comprehensively evaluating creators' overall capabilities from the perspectives of compliance and commercial performance. With the violation snapshot function, creators can quickly locate segments of violating content, rectify them in time, and effectively maintain account weight.
It is worth mentioning that the launch of the video pre-review tool further strengthens the content review mechanism. Creators can check whether their videos contain non-original, infringing, or violating content before publishing, proactively avoiding risks and ensuring content compliance with platform standards. This function is especially suitable for efficiently producing compliant content during peak seasons, avoiding missed promotional opportunities due to review delays.
Image source: Google
Impact on Sellers and Coping Strategies
Although this TikTok Shop update is mainly aimed at creators, it also has a profound impact on sellers who rely on influencer marketing.
First, the introduction of the dual scoring system means that the platform's requirements for creators are stricter. High-quality creators will receive more traffic, while low-quality or frequently violating accounts may be downgraded.
Therefore, when choosing influencers to cooperate with, sellers need to pay more attention to their health scores and promotional performance scores, prioritizing collaboration with creators who are highly compliant and have stable conversion rates to reduce investment risks.
Secondly, the widespread adoption of the pre-review function will reduce issues such as product link removal or traffic restriction caused by content violations. When collaborating with creators, sellers can communicate content direction in advance to ensure videos comply with platform rules and avoid promotion delays due to review issues.
In addition, as the platform places more emphasis on original content, sellers should also strengthen the construction of their own material libraries, providing high-quality original videos, images, and other materials to reduce complete reliance on creator content and lower infringement risks.
In the face of these changes, the core strategy for sellers should be: refined influencer selection, strengthened content compliance, and improved supply of original materials. Only by adapting to changes in platform rules can sellers gain an advantage in peak season competition.
Image source: Google
Conclusion
With the continuous growth of the global e-commerce market, TikTok Shop is gradually consolidating its position as a leader in social e-commerce through technological innovation and improved regulations.
In the future, the platform may continue to refine operational policies, promote a virtuous cycle among creators, sellers, and users, and set higher standards for the industry.
