256In recent years, the global power tools market has shown rapid growth.
According to research data from fortunebusinessinsights,the global power toolsmarket sizeis valued at $28.56 billion in 2024, and is expected to grow to $40.95 billion by 2032, with a compound annual growth rate of about4.70% during the forecast period.
Image source:fortunebusinessinsights
Behind this growth is the continuous expansion of power tool application scenarios.
With technological advancement and consumption upgrades, power tools are gradually entering ordinary households from professional fields, becoming essential items for home life. This trend is especially evident in the European and American markets where labor costs are high, leading outdoor power supplies and electric gardening equipment to become the fastest-growing subcategories.
Even before the industry boom, theLitheli (Xiaolai) brand from Ningbo foresaw this market opportunity and took the lead in deploying overseas markets,leveraging a single batterytotap intothehundred-billion-dollar European and American gardening market! Achieving multiple No.1 sales rankings!
Image source:Litheli
Hardcore Product Strength Directly Addresses User Pain Points
According to reports,Litheli (Xiaolai) was founded in Ningbo in 2017,and belongs to Zhejiang Dongyi New Energy Power Technology Company.
After its founding, followingthree years of technological R&D, the brandachievedDC 2.0technology breakthroughs, and developed theIPS borderless energy sharing model.
The core of DC 2.0 technology is that tool batteries no longer rely on dedicated charging bases. The battery shifts from being an accessory to an independent product, capable of powering electric drills, spray guns, chainsaws, lawn mowers and other power tools, as well as charging digital devices like phones and tablets.
With just one battery, it truly helps many overseas families solve the pain point of using multiple tools at the same time.
Image source:Litheli
Based on this product advantage,Litheli has gained many loyal consumers overseas, with several products receiving positive market feedback on crowdfunding platforms!
For example,in 2023, the brand's electric camping vehicle W1 Pro ranked No.1 in sales in the camping vehicle category on both Indiegogo in the US and Makuake in Japan; in 2024, its backpack-style car refrigerator FrozenPack achieved No.1 in both sales volume and revenue in the refrigerator category on Makuake.
Moreover, blockbuster products have further fueled the brand. As ofearly October 2024, Litheli's cumulative pending orders for lithium battery lawn mowers have exceeded 400,000 units, directly reflecting the brand's huge influence in this niche track.
Image source:Litheli
Refined Operation of Social Media Platforms
Litheli has also established a presence on overseas platforms such as TiKTok.
In the social media era, relying solely on high-quality products is no longer enough to impress consumers. Brands must leverage the power of social platforms to reach more potential customers.
Platforms likeTikTok are a great choice. The DIY-themed home and garden renovation trend is very popular overseas. On TikTok, hashtags such as #homeproject and #gardening have become hot topics, with over 3 million related videos and total views exceeding 10 billion. This creates huge market space for brands producing and manufacturing garden tools, power tools, and related products.
Therefore,the Litheli brand has chosen to carry out vigorous marketing on mainstream social media platforms such as TikTok, utilizing the platform's communication advantages to precisely reach target audiences and be discovered by more potential consumers.
Image source:TikTok
On TikTok, Litheli mainly adopts influencer collaborations for content dissemination. The brand has established partnerships with several tech and home influencers, attracting potential users by showcasing real usage scenarios of its products.
Tech influencer@bbbigdeer, who has 715,700 followers on TikTok, created a daily usage operation video for Lithelibrand'soutdoor portable power station.
Image source:TikTok
In the video, influencerbbbigdeer demonstrates using the Lithelibrand'soutdoor portable power stationto simultaneously charge power banks, phones, tablets, computers, and various outdoor tools such as chainsaws, drills, and lawn mowers.
So far, this video has reached2.6 million views and 77,000 likes. Many potential users with strong demand for this product have asked about price and purchase channels in the comments:
"How much is it? I want to buy it for work."
"How much does this product cost? How can I buy it?"
"How can I buy it?"
Dual-Track Sales Channel Layout
In addition to marketing and promotion via social media platforms to increase brand awareness among potential users, in terms of sales channel layout,Litheli has adopted a "dual-track" strategy, simultaneously focusing on third-party e-commerce platforms and building its own independent website.
On one hand,Litheli has joinedinternational mainstream e-commerce platforms such as Amazon and Walmart,relying on these platforms' massive user base, its core products like lawn mowers, blowers, and drills have long occupied the category best-seller lists, achieving stable sales growth.
On the other hand,Litheliis alsoactively building its own independent website, gradually establishing its own sales channels.
Image source:Litheli
On the homepage of the independent website,Lithelibranddivides its products mainly into two sections: outdoor equipment and power tools, helping consumers quickly find what they need and make purchasing decisions.
The site also features aspecial area for the most popular products of 2025, offering more favorable prices and concise introductions for several flagship products.
Image source:Litheli
To enhance the user purchasing experience,the Litheli brand also offers fast free shipping and a 30-day worry-free refund on its independent website. These measures greatly help dispel potential users' purchase concerns and improve conversion rates.
In summary,this multi-channel parallel sales modelnot onlymaximizes market coverage, but also effectively diversifies operational risks, laying a solid foundation for the brand's long-term stable development. For domestic brands planning to Tuke,Litheli's channel strategy is highly referential.
Image source:Litheli
Conclusion
From the above, we can see:Litheli's case is essentially a successful "problem-solving" story. It tells newcomers that Tuke is not simply about exporting products, but requires a problem-solving mindset to address the real needs of distant markets.
The advantage of "Made in China" is a known condition, but the answer always lies in the user's life scenarios. For domestic power tool brands, overseas markets still hold huge opportunities, but require brands to observe more closely and formulate strategies more flexibly.
When Chinese companies learn to view problems from the perspective of local consumers, they can turn supply chain advantages into real market competitiveness.
