－I post several videos every day, so why are my views still stuck at a few hundred?

－I bought the latest equipment and edit more meticulously than professional teams, so why are my followers not increasing, but actually dropping?

If you have these kinds of doubts, congratulations, you may have already fallen into the “ineffective involution” of TikTok.

 

Image source: Internet

False Proposition 1: Quantity Equals Traffic

Many sellers firmly believe that the more you post, the more likely you are to go viral, so they keep uploading almost identical product videos.

The result of this is that the platform cracks down on this type of content.

Starting from September 25, 2025, TikTok Shop has implemented penalties for merchants and creators who post large amounts of repetitive and non-interactive content. Many sellers who relied on “bulk posting and multi-account flooding” suddenly found their traffic plummeting, and some even had their accounts banned.

 

Image source: Internet

The truly effective strategy is: focus on quality, not quantity.

Data shows that over70% of new accounts stop updating within the first three months, always hoping the next video will suddenly go viral. But those successful creators with millions of followers mostly went through at least half a year of steady content output.

Understanding the TikTok algorithm is actually very simple. It's like raising a digital pet: you need to continuously provide high-quality content to gradually build up your account's traffic weight.

 

Image source: TikTok

False Proposition 2: If Content Isn’t “Polished,” It Doesn’t Deserve to Go Viral

Some people attribute their mediocre performance to not having high-end enough equipment, so they keep investing heavily in upgrading their filming gear. Little do they know, the value of content far outweighs the polish of the visuals.

What users really care about is not whether your video looks beautiful, but whether you “speak human language” and show “real results.”

Let’s look at a case: FeelinGirl

Most of this shapewear brand’s videos are livestream clips, direct try-ons, or even rough “casual shots.” But every video showcases the immediate effect of wearing the product—tummy control, butt lift, no pinching.

No fancy transitions, no beautiful filters, but users can instantly understand: “This clothing works.”

The result? The brand’s TikTok Shop total sales exceeded $80 million.

 

Image source: TikTok

 

Image source: Echotik

False Proposition 3: Chasing Hot Trends = Traffic Secret

Seeing others go viral with a trending BGM, you immediately follow suit; seeing a challenge with lots of traffic, you join right away. The result is often just a flash in the pan, unable to retain loyal fans.

This is because the hot trend you’re chasing has nothing to do with your product, so users have no memory point to hold onto.

Let’s look at a case: PetPivot

This automatic cat litter box brand didn’t blindly chase dance challenges or use trending songs.

On the contrary, they encouraged creators to make freely: some put a golden wig on the litter box and took it on a date, some painted on the litter box… The content seems nonsensical, but it firmly grabs the core of “emotional connection between pets and people.”

One 2-minute explainer video got over 46 million views, and sales exceeded 200 million yuan in just 7 months after launch.

 

Image source: TikTok

False Proposition 4: If One Account Goes Viral, You Can Rest Easy

Many people think that once one account shows some promise, they’ve found a “golden rice bowl.”

But on TikTok, where the algorithm iterates rapidly, putting all your eggs in one basket is extremely risky.

Let’s look at a case: LC SIGN

This LED sign factory initially went viral with Tony’s personal IP account, but they didn’t stop there. Instead, they quickly built an account matrix:

@lcsign_lightbox, @lcsign_signfactory, @lcsign_led_signage… Each account has a different persona and content style, together covering different niche audiences.

In the end, the brand has over 8 million followers across all platforms, and single videos have surpassed 10 million views.

Remember, TikTok is a “traffic field,” not a “safe deposit box.” Multi-account deployment can diversify risk and amplify your voice.

 

Image source: TikTok

The Way to Break the Deadlock: Create Content Driven by “Emotional Value”

In TikTok’s algorithm logic, content is just the carrier—emotion is the real engine driving distribution.

Users won’t stay just because a video is information-dense, but they will like, comment, and share because of the emotional resonance it brings.

Successful TikTok emotional marketing all follows the same path: identify emotional keywords; make emotions tangible through content; let users become emotional communicators.

It’s time to stop ineffective involution. Precise emotional triggers are far more powerful than blindly piling up content.