Do you also feel this way: you want to find influencers to cooperate with, but don’t know where to start? You’ve sent dozens of private messages, but almost no one replies? Influencer quotes are chaotic, efficiency is low, and you waste time and energy?
The problem often lies in the method.In 2025, the core of TikTok influencer networking has evolved into “precise selection+efficient communication+systematic execution.” Using the right method can directly improve cooperation efficiency by 5-10 times.
Image source:TikTok
01 Official Starting Point, Precise Targeting
Blind mass outreach is doomed to fail. Before networking, you must clarify whether your cooperation goal is“brand promotion” or “sales growth.” Different goals require completely different influencer selection strategies and budget allocations.
For the vast majority of sellers, the most core and efficient networking base isTikTok Shop’s “Affiliate Influencer Square.” This is the platform’s official hub for merchant-influencer connections, allowing you to directly filter and contact influencers.
When selecting influencers, don’t just focus on follower count. You need to establish a set of multi-dimensional“health check” standards. Here are the key indicators you must check in the Affiliate Influencer Square:
-Core Matching Indicators:Main category, fan profile (focus onthe proportion of users over 18).
-Efficiency and Quality Indicators:Click“Quick Response” to filter for fast-reply influencers; check “Timely Fulfillment” to understand sample fulfillment; pay attention to influencer posting frequency.
-Sales Ability Indicators:On the influencer details page, check theirGPM (sales per thousand impressions), content engagement rate, and number of products promoted in the last 30 days.
A valuable influencer data profile is far more meaningful than a hollow follower number.
Image source: Internet
02 High Reply Rate Communication
Before officially networking, a well-prepared“cooperation package” is crucial. This includes clear product information, a competitive commission plan, reference creative directions (but avoid overly restrictive scripts), and a sample delivery plan.
Influencers are flooded with cooperation invitations every day. If you want them to open your message, your opening must be different.Take two minutes to check their homepage and watch their recent videos, and find a specific detail you can sincerely praise.
For example,“In your last video, you used XX method to test charging speed, that idea was really practical,” or “Your fans asked XX question in the comments, and our product happens to solve it.” One sentence lets them know you’ve seriously watched their content, not just mass messaging.
Image source:TikTok
Then, when you get to the main point, be direct and simple. Use plain language to quickly explain: what you do, the most attractive point of your product, and what they can get from this cooperation.
Don’t write long essays, nobodywants to read them.
Directlygive them a reason to reply without thinking, for example, ask“Are you available to receive a package for a trial this week?” is much better than asking “What do you think?”,asking with an answer is always better than a hollow“YES OR NO.”
If you get no reply after sending, don’t keep pushing. After two or three days, you can send a short new message, sharing a product update or user feedback, but don’t ask“What do you think?” If there’s still no reply, just let it go for now. If it doesn’t work out this time, it doesn’t mean it won’t work next time. Maintaining a friendly, non-intrusive image is more important.
Image source:TikTok
03 Key Processes and Execution SOP
Once cooperation is confirmed, a systematic execution process is key to preventing unfinished projects. Sample management is the first checkpoint.
For new products, you can“cast a wide net” to test market response; for mature bestsellers, switch to “precise targeting,” focusing on sending samples to influencers with output capability, and handle high-value products with care.
Of course,content follow-upis also a technical skill,especially with overseas influencers, be sure toavoid mechanical daily reminders,otherwise it’s easy to create resistance and make things harder.
Generally, most sellersadoptthe“once a day or three times a week” frequency,and you can adjust as needed,changing your wording each time, such as from asking about trial feelings to providing similar viral videos as reference,so influencers don’t feel uncomfortable and efficiency can be improved at the right time.
After the influencer publishes content, your work has just begun,be sure torequest the video’s“Ad Code”as soon as possible,thengive it toyou/third-partyteam to turn quality content into paid ads, maximizing exposure and conversion.
Image source: Tuke
04 Efficient Cooperation Shortcut: Distribution Leader
If your team is short on manpower or you want to quickly launch large-scale influencer cooperation, then leveraging“distribution leaders” is a very efficient strategy for 2025.
Distribution leaders are third-party matchmaking service providers connecting merchants and influencers. Their core value lies in:
Resource integration: They have a systematic influencer resource network, especially good at reaching large numbers of small and medium influencers.
Efficiency improvement: They help you complete initial influencer screening, invitations, and negotiations, greatly saving your time and communication costs.
Best-seller boosting: For mid- and long-tail merchants, you can use their resources to grow quickly; for top brands, you can efficiently expand best-sellers and match with influencers.
You can useTikTok Affiliate backend to follow and sign up for official or high-quality leader recruitment events. This is an important way to connect with reliable leaders.
Ultimately, establishing efficient cooperation withTikTok influencers does not rely on luck or blind mass outreach.
When you start systematically selecting, communicating, and executing, it means you’ve moved from blind attempts to a new stage of systematic operations. Now, start by analyzing your first target influencer.
I hope this guide can truly help you. If you have any new discoveries or questions in practice, feel free to communicate at any time.
Wish you success on your TikTok journey, may you connect with more quality influencers and achieve continuous sales breakthroughs!