681This year's Spring Festival may become another major boost for Tuke Shop's business growth in 2024.
With the 78th United Nations General Assembly in 2023 passing the resolution to designate the Lunar New Year as a United Nations holiday, the "Chinese New Year" has also become a "World New Year".
And the Spring Festival in 2024 will be the world's first "World New Year", so recently all major e-commerce platforms have entered a tense state of preparation.
Tuke Shop is no exception. In order to seize the sales peak during the Spring Festival, the platform has released a Spring Festival delivery plan to ensure normal operations for sellers during the holiday and provide consumers with a better shopping experience.
Image source: Tuke Shop Cross-border E-commerce
As can be seen from the image,before February 8, all orders can be collected as usual. However, from Chinese New Year's Eve on February 9 to the third day of the New Year on February 12, due to the logistics holiday, the order collection time will change. Specifically, orders placed after 2:00 pm will need to wait until the next day for collection. However, from February 13 onwards, collection will return to normal.
In addition, Tuke Shop also reminds sellers to pay attention to some special arrangements. From 12:00 noon on February 9 to 8:00 am on February 10, sellers' goods will be suspended from being delivered to the warehouse. If sellers deliver by themselves, they need to make a delivery appointment 48 hours in advance. At the same time, the sample review time for apparel sellers will also be adjusted. From February 5 to 14, sample delivery will be suspended, sample delivery will resume after the 15th, and normal review will resume after the 18th.
Image source: Tuke Shop Cross-border E-commerce
Considering the special nature of logistics during the Spring Festival, this series of arrangements by Tuke Shop aims to ensure normal operations for sellers and a good shopping experience for consumers.
Staying open during the Spring Festival is an important sales opportunity for Tuke sellers.
With Tuke's current global influence and the impact of the first "World New Year" on global culture, Tuke Shop may once again create a sales legend during the Spring Festival. By preparing logistics in advance, sellers can avoid sales being affected by logistics issues.
In addition to Spring Festival promotions, Tuke Shop is also actively planning large-scale promotional activities in other regions. For example, for Malaysia's Ramadan and Eid al-Fitr in March, in order to attract consumer attention,Tuke Shop will launch a Ramadan-themed product pool and provide additional display opportunities for specific products.
At the same time, the platform will also set up a variety of promotional activities, including limited-time flash sales, 9.9 flash sales, mobile live broadcast vehicles, and roadshows. These measures aim to attract consumer attention, improve sales performance, and expand market share.
Image source: Tuke Shop Southeast Asia E-commerce
It is worth mentioning that this move by Tuke Shop inevitably reminds people of the previously set 2024 GMV target—reaching $50 billion. In order to achieve this goal, the Tuke platform will certainly seize every major promotional opportunity to increase platform traffic, attract new users, boost sales, and expand market share. Therefore, for sellers, this is also an important opportunity.
In summary, the Spring Festival promotion is a great opportunity for Tuke Shop to achieve business growth. By preparing logistics in advance and participating in the platform's major promotional activities, sellers can seize this opportunity to increase sales. At the same time, Tuke Shop is also actively preparing major promotional activities in other regions to provide sellers with more sales opportunities.
