When some battery factories expand overseas, they choose Tuke as their main marketing platform. Today, Tuke is sharing with everyone such a company—Shenzhen Defeng Technology Co., Ltd., whose main Tuke accounts are@lithium.battery_factory and @lithiumbattery.factory.
Judging from the number of followers, in fact, Defeng Battery Factory's Tuke accounts are not particularly outstanding, with the highest number of followers on an account currently at only 5,421. However, after Tuke's in-depth research, it was found that this account seems to have a certain magic, as the video content often attracts users to leave comments below, expressing their affection. Moreover, the number of inquiries for this account is unexpectedly high! Therefore, Tuke believes it is very necessary to take Defeng Battery Factory as the theme and provide everyone with a detailed case study.
Next, let's "dig into" the reasons why Defeng Battery Factory is able to win the love and inquiries of Tuke users!
Company Introduction
Among thousands of companies, Defeng is not an "unknown player". Shenzhen Defeng Technology Co., Ltd. was established in August 2014. It is a subsidiary of Changhong Sanjie New Energy Co., Ltd., and is also a leading manufacturer of lithium-ion battery cells, with an annual battery production capacity of over 600 million units. As competition in the domestic market becomes increasingly fierce, Defeng has also chosen to expand into overseas markets, with Tuke being one of their important marketing platforms. Through careful operation, Defeng Battery Factory has already achieved good results on Tuke.
The secret to their success can be roughly summarized in the following four points:
1. Building a Tuke account matrix to reach users from multiple dimensions
2. Establishing an independent website to create a professional overseas corporate image
3. Simultaneous presence on social media platforms like Facebook and YouTube
4. Video content is popular among platform users and the account is well maintained.
Below, Tuke will explain each point in detail.
I. Building a Tuke account matrix to reach users from multiple dimensions
Defeng Battery Factory deeply understands the principle that "quantitative change leads to qualitative change", so it has set up multiple accounts on Tuke, expanding the company's visibility through an account matrix to acquire more potential customers. Judging from the results, this method is undoubtedly very successful. Opening the comment section, you can see many users expressing their love for the videos, as well as many people making inquiries about battery prices and how to ship, etc.
Defeng Tuke matrix accounts
Comments expressing affection (partial screenshots)
Inquiry situation in the comment section (partial screenshots)
II. Establishing an independent website to create a professional overseas corporate image
While Defeng Battery Factory attracts customers through Tuke, it has also built its own overseas official website, commonly known as an "independent site".
Independent sites are no strangers to everyone and are crucial for companies going overseas. Overseas customers attach great importance to independent sites, so if a company does not have an overseas independent site, it will be a big minus, leaving overseas customers with the impression that the company is "not trustworthy".
Whether it is a B2B or B2C company, it is necessary to build an overseas independent site. If you lack the ability to build one yourself, you can seek help from a professional overseas marketing team. In short, you must have your own exquisite independent site!
Homepage screenshot of Defeng's overseas independent site
III. Simultaneous presence on Facebook and YouTube social media platforms
Defeng Battery Factory is not only present on Tuke, but also has accounts on well-known overseas social media platforms such as Facebook and YouTube, and regularly updates content to better promote the company and acquire potential customers through the influence of these platforms. Defeng Battery Factory also has a presence on the global professional networking site LinkedIn, and has opened a store on Alibaba International, adding extra sales channels.
Homepage content of Defeng's Alibaba International site
IV. Video content is popular among platform users and the company is good at interacting with fans
According to Tuke's observation, the video content published by Defeng Battery Factory is quite popular among Tuke users. This is one of the reasons why it has been able to successfully open up the market on Tuke. In addition, it is also due to its strong account operation capabilities.
Defeng Battery Factory replies to almost every comment in the comment section, either answering questions or expressing thanks, fully taking care of the emotions of the commenters. Such actions undoubtedly greatly increase viewers' sense of identification and improve user stickiness for the account.
New accounts especially need to pay attention to this point. In the initial stage, every Tuke follower should be cherished, which will be more beneficial for accumulating customers in the future.
Defeng replies to comments
Summary
The success of Defeng Battery Factory's overseas expansion provides a good "reference template" for domestic companies going abroad. There are no eye-catching brand events or luxurious promotion lineups, but simply through efficient layout and a sincere operational attitude, it has attracted a large number of inquiries. The experience is very worthy of learning for companies going overseas. What do you think?