825Since last year, the Tuke US market has become a powerful storm in the cross-border e-commerce industry. Numerous sellers have flocked to this hot land, hoping to get a share of the blue ocean.
However, the bigger the waves, the more expensive the fish.
It is not easy to stand out quickly in such a competitive market.
But there is one brand that has done it, and by leveraging influencer marketing,achieved 243,000 orders on Tuke in the first two months of this year!
That brand is the sportswear brand "OQQ".
Image source: OQQ independent site
OQQ is a Hangzhou-based overseas brand. About 15 years ago, the owner of OQQ had already started the business of exporting clothing. At that time, the industry was not so competitive, and under the dividend of manufacturing, the business was mainly about buying and selling.
In 2019, the OQQ brand was officially established. Since its main business has always been overseas, and it happened to catch the short video boom, OQQ's clothes became regulars in North American influencer videos.
Later, as Tuke's influence grew overseas, OQQ's sales also climbed month by month. The team began to think about the next direction, and how to make its brand take root and spread during the growth period of Chinese overseas platforms.
OQQ Yiwu Factory Image source: Company provided
With years of overseas experience, OQQ really figured out some tricks. It was from this time that the OQQ brand began to grow bigger and stronger, the factories kept expanding, and its reputation in the cross-border e-commerce circle became more prominent, often being discussed in the community.
OQQ has never been stingy, directly sharing its experience so that other cross-border brands can also gain some inspiration.
OQQ knows well,product quality is the cornerstone of everything; if the cornerstone is unstable, the stage cannot be built high.
So whether it is building its own factory or cooperating with OEM factories, OQQ strictly controls quality, rigorously selects and continuously trains its partner factories.
To ensure the stability and consistency of product quality, OQQ even introduced advanced seamless technology to improve wearing comfort and visual texture, reducing quality issues caused by human factors.
Image source: OQQ
In addition to strict quality control, OQQ's most important experience is its influencer marketing strategy.
OQQ believes,influencers are the magical element that brings brands and consumers closer together. If used properly, they can create a chemical reaction that celebrity endorsements and overwhelming ads cannot achieve.
Through in-depth analysis of user profiles and influencer resources on the Tuke platform, they accurately select influencers that fit the brand for cooperation.
These Tuke influencers not only have a huge fan base, but also possess unique video styles and selling abilities, effectively conveying OQQ's brand philosophy and product advantages.
In addition, OQQ values deep communication and cooperation with influencers. They not only provide high-quality products for influencers to try and recommend, but also customize personalized marketing plans based on the characteristics of the influencers and the needs of their fans.
This deep cooperation not only enhances the influencers' selling effect, but also leaves a deep impression of OQQ's brand image in the minds of consumers.
Image source: Tuke
Moreover, in the process of influencer marketing, OQQ pays great attention to conveying the warmth of the brand.
Operators establish contact with influencers by personally writing emails and private messages, rather than sending mass messages. This sincere and timely response attitude makes it easier to win the trust and recognition of influencers.
On OQQ's official Tuke account, we can see that it has already won the attention of 145.7K followers and 667K likes with its quality and substance, and this does not even include the results of its other platform account matrix.
OQQ account Image source: Tuke
Looking at OQQ's history, over the years, apart from product improvement, OQQ has always been doing the same thing.
That is using influencer marketing to spread the real experience of using the product.
In the era of digital advertising, communication between consumers and brands has changed, and consumers' initiative and choice have become increasingly prominent.
Whether consumers accept and respond to the information conveyed by the brand is more important than what the brand "says".
Influencers are the key nodes of interaction between brands and consumers.
Emerging brands, including OQQ, have clearly seen this, but as market competition intensifies, more participants will enter this field, and brands like OQQ will face more challenges.
Future competition will no longer be just about branding or cost investment, but will require deeper exploration of how to more effectively utilize influencer marketing, and how to maintain the brand's uniqueness and appeal in fierce market competition.
