72901 Beauty Brands Quietly Making Big Money Tuke
In just 7 days, it’s already difficult for a beauty brand to sell 10,000 products domestically, let alone Tuke. But there is one domestic beauty brand that has truly achieved this! That brand is FOCALLURE.
FOCALLURE is one of the earliest domestic beauty brands to expand into Tuke markets. Unlike most brands that focus mainly on Europe and America, FOCALLURE, while also entering those markets, has made Southeast Asia its main battleground. For example, in the familiar Indonesian market, over the past 7 days, the TikTok shopFocallure Indonesia has performed quite well. With2.6 million followers on TikTok, itsold over 10,000 products in 7 days!Sales reached nearly 748 million Indonesian Rupiah,equivalent to about 340,000 RMB.
02 Single-Day Sales of 273 Million Indonesian Rupiah
The reason why Focallure Indonesia’s TikTok shop achieved such results in the Indonesian market is inseparable from its continuous live streaming and product selling on TikTok.
In the past 7 days, Focallure Indonesia’s TikTok shop held a total of 15 live streams, 11 of which were product-selling streams. Each stream lasted an average of 5 hours and 18 minutes, with an average sales volume of 673.3 items per stream,totaling 10,100 items sold in 7 days, generating747 million Indonesian Rupiah in sales—an impressive achievement.
The live stream on March 23 by Focallure Indonesia’s TikTok shop attracted the most viewers, reaching 58,995 people, with sales of 78.37 million Indonesian Rupiah.
However, in terms of sales volume, there was a small peak on March 20, with sales reaching 3,200 items and achieving273 million Indonesian Rupiah in sales.
03 Mastering TikTok Live Commerce
As mentioned earlier, a key reason Focallure Indonesia’s TikTok shop was able to capture the Indonesian market is its live commerce strategy. Next, let’s analyze why FOCALLURE succeeds in TikTok live commerce while some brands do not. What exactly is the difference?
-Localized Live Content
FOCALLURE has done an excellent job localizing its live content, choosing hosts who speak Indonesian. This not only reduces the sense of distance with Indonesian users but also allows the hosts to better respond to various questions from Indonesian users, effectively avoiding situations where they cannot understand or answer questions.
For brands expanding into the Indonesian market, “localization” is a very important aspect.
According to a TikTok for Business report,Indonesians show a strong preference for local brands. Indonesian consumers tend to trust “truly localized” brands. Therefore, if Tuke brands want to capture the Indonesian market, they can achieve this throughlocalization of language, values, and brand image.
-Consistent and Stable Streaming
Focallure Indonesia’s TikTok shop has maintained a high level of streaming efficiency, with live streams every day, which is very helpful in cultivating users’ viewing habits.
In the past 7 days, Focallure Indonesia held 15 live streams. In the past 30 days, it held 79 live streams, 65 of which were product-selling streams.
-Multiple Accounts Streaming Simultaneously
Not only is Focallure Indonesia’s TikTok shop streaming, but FOCALLURE’s other TikTok accounts also have their own fixed live streaming schedules.
For some new accounts, the initial live streaming results may not be ideal. In that case, they can learn from FOCALLURE by streaming on multiple accounts to increase exposure and attract users to convert them into followers.
Another thing to note is that it’s common for new TikTok accounts to have low live streaming engagement—persistence is key!
04 Grasping Both Live Streaming and Short Videos
In addition to live commerce, FOCALLURE has not neglected the importance of TikTok short videos.
I have really seen some brands on TikTok that only do live streaming without posting videos. While this approach isn’t necessarily wrong, it is definitely not conducive for potential customers to learn about your brand.
Obviously, FOCALLURE understands this well. By deploying multiple accounts, it has built a video matrix and achieved good results. Many videos have surpassed 10 million views, and many users ask in the comments what products are being used and what the prices are.
Conclusion
FOCALLURE’s success in the Indonesian market fully demonstrates the huge potential and value of TikTok live commerce. Through localized live content, consistent and stable streaming, multiple accounts streaming simultaneously, and a strategy that values both live streaming and videos, FOCALLURE has successfully attracted the attention of Indonesian consumers and converted it into sales momentum. This has not only brought great commercial value to FOCALLURE itself, but also provided valuable experience for other domestic beauty brands.
With the acceleration of globalization and the rise of cross-border e-commerce, more and more domestic brands are turning their attention to Tuke markets. As one of the world’s largest social media platforms, TikTok’s live commerce feature provides brands with a brand-new marketing channel. By fully leveraging the advantages of the TikTok platform, domestic brands can more easily reach Tuke consumers and achieve dual growth in brand awareness and sales.
Of course, achieving success in TikTok live commerce is not easy. Brands need to deeply understand the culture, consumption habits, and needs of their target markets, and develop marketing strategies that fit the local market. At the same time, they need to continuously improve the quality and interactivity of their live content to attract more users’ attention and participation.
In short, we look forward to seeing more domestic brands achieve great results through TikTok, bringing more high-quality and distinctive products and services to global consumers!
