10 types of TikTok ads+how to create them, this article will take you to a detailed understanding!

Whether you want to boost website traffic or generate revenue for your latest product, creative and highly targeted Tuke advertising campaigns can deliver tremendous results. Below, Tuke will explain in detailTuke ad typesandhow to create Tuke adsso everyone can better attract customers and increase sales through Tuke.

What are Tuke ads?

Tuke ads refer to promotional content (usually full-screen videos) that brands or creators pay to place on the platform, divided into three levels:

1. Tuke ad: a single ad;

2. Tuke ad group: a group of Tuke ads;

3. Tuke campaign: a group of Tuke ad groups.

Why use Tuke ads?

Tuke ads bring more exposure opportunities for global brands, while allowing you to build deeper connections with Generation Z. You should know that more than half of Tuke's audience are Gen Z.

How much do Tuke ads cost?

The platform uses abidding and auction model, which means you can decide how much you pay per view, click, or impression.

The minimum spend is $50 per campaign per day, and $20 per ad group per day.

Tuke bidding methods

There are four main types of Tuke ad bidding:

1. CPV: Cost per thousand views

2. CPM: Cost per thousand impressions

3. oCPM: Optimized cost per thousand impressions

4. CPC: Cost per click

10 Types of Tuke Ads

#1: Tuke Video Ads

Tuke video ads are one of the most common ad formats. They look just like regular Tuke videos, but include direct links or CTAs (calls to action) pointing to the ad content.

#2: Tuke Spark Ads

Tuke Spark Ads are a native ad format that allows you to leverage native Tuke posts and their features in your ads. This means you can use your own posts or other creators' posts (with authorization).

The biggest advantage of this ad is that all views, comments, shares, likes, and follows gained from promoting the video belong to the original post.

#3: Tuke Image Ads

Tuke image ads consist of static images, brand or app names, and text. However, the placement process is slightly different, and this ad is only available throughGlobal App Bundleand Pangle Placements.

#4: Top View Ads

Top View Adsare video ads shown when users open Tuke. These ads are full-screen, support sound and interactive features, and are great for showcasing brands. The adscan be up to 60 seconds long.

#5: Carousel Ads

You can publish up to 10 images in one ad through carousel ads (each image has its own title).

#6. Playable Ads

This ad is perfect for gaming companies. It's an interactive video that lets users experience the game in real time before downloading.

7. Video Shopping Ads

Thisadtype is open to all web advertisers (currently closed testing for some groups on mobile devices). From shoppable product catalogs to Tuke live selling, everything can be achieved with a simple swipe.

#8: Branded Effects

Users can add custom filters and effects to Tuke videos. These effects can include brand logos or other brand elements, helping to boost brand awareness and engagement.

#9 Collection Ads

A type of Tuke in-feed video ad that easily guides brand customers into an in-app instant storefront, allowing them to browse brand products without leaving the platform.

#10 Branded Hashtag Challenge

These ads encourage users to create and share UGC content around a specific theme or challenge, and can include branded hashtags, custom music, and effects. Branded hashtag challenges help brands interact with users and boost brand awareness.

How to create a Tuke ad campaign?

Step #1: Log in to Tuke Ads Manager

First, log in toTuke Ads Managerwith your Tuke business account.

Step 2: Create a new Tuke campaign

InTuke Ads Manager, click the "Campaign" button in the top navigation bar, then click "Create". The system will prompt you to enter either simplified mode or custom mode.

Note: Since simplified mode is a simplified version of custom mode, Tuke will share the custom mode steps below.

Step #3: Choose an ad objective

Tuke allows you to choose one of three objectives: increase awareness, drive consideration, or achieve conversions.

Step #4: Name your campaign

Name your campaign and determine if it belongs to aspecial ad category. You can also define the budget for a single campaign here. (Minimum spend is $50/day per campaign)

Step #5: Create and name ad groups

After setting up your campaign, you need to set up ad groups. Name the ad group, then decide whether users can comment, download, or share your Tuke ads.

Step #6: Define your audience

Next, you need to select your target audience.

You can define your target audience based on demographics such as location and gender, as well as advanced targeting like interests and behaviors.

Step #7: Set ad group budget and schedule

Set the ad group budget and Tuke ad schedule. (Minimum spend is $20/day per ad group)

Step #8: Set bidding and optimization

The last step in creating a new ad group is to determine how much you are willing to pay for each metric, i.e., cost per view or cost per click. It is recommended to use the lowest cost bidding strategy here, so you do not need to fill in the bidding control bar. Also, it is recommended to choose "Accelerated" as the delivery type to achieve your goals as quickly as possible.