With the improvement of quality of life, people's demand for health is increasing, especially as women’s attention to personal health and image has reached a new high.

Nowadays, "loving yourself" is not only a life philosophy, but also a practical action guide for many women.

Some brands have seized this opportunity and have successfully made their products “break out of the circle.”

Among them is the O Positiv brand that Tuke wants to introduce to everyone today. Its URO women’s probiotic product has exploded in sales on TikTok Shop, raking in $2.1 million in sales in April, which is about 15.15 million RMB.

The reason why O Positiv’s URO women’s probiotic product has become a hot seller on TikTok Shop is closely related to its precise targeting of the “women’s health” pain point, as well as its marketing layout on overseas social media.

Below, let's focus on TikTok as an example.

Although O Positiv’s TikTok account currently has only 115,000 followers, it has received as many as 9.1 million likes, which shows the popularity of its content.

These video works come in a variety of types, and one particularly special format is: the host holds the product and asks passersby some private questions to create a show effect.

This type of content easily arouses everyone’s curiosity, prompting them to click in to find out what the interviewee’s answer is. It’s worth learning from when shooting videos.

In addition to shooting their own videos, O Positiv has also collaborated with many TikTok influencers to co-create videos to attract traffic and fans, thereby expanding brand awareness.

A TikTok influencer with 1.1 million followers (account name anii.fflores) has promoted O Positiv’s URO women’s probiotic product multiple times. One of the videos received 1 million views and over 20,000 likes and saves after being posted, making a significant contribution to boosting O Positiv’s reputation and acquiring users.

This is also why Tuke often recommends that everyone cooperate with TikTok influencers when promoting products overseas: there is a chance to get returns beyond expectations!

Besides TikTok, Instagram is also an important marketing platform for O Positiv, currently with 102,000 followers.

On Instagram, the content shared by O Positiv is actually very similar to what is shared on TikTok, except that the content format changes from video to image, but the core theme remains unchanged, that is: calling for attention to women’s health.

At the same time, O Positiv is also actively building its own official website (independent site).

Since the audience is mainly women, you can see that O Positiv’s official website has a very fresh and clean style, and the products are placed in prominent positions, so they can be seen at first glance.

In order to increase website traffic and promote conversion rates, O Positiv has also placed the official website link directly on the homepage of its TikTok account. In this way, when users want to buy but don’t want to search on other e-commerce platforms, they can quickly jump to the official website to place an order by clicking the homepage link.

For companies, the official website = exclusive store, so it must be built.

Screenshot of O Positiv’s official website

Of course, in addition to its own official store, O Positiv has also launched on eBay, Amazon and other e-commerce platforms, opening up the market through multi-channel sales and reaching a broader customer base.

In today’s era that values health and quality, women’s health is becoming the focus of more and more people’s attention. The commercial value behind it is worth our in-depth exploration and excavation. Are you ready?