838Tuke has become a popular platform for brands to connect with young audiences.
On Tuke, every dynamic and colorful video is not only a visual feast but also an emotional resonance point, allowing brand stories to leave a deep impression in users’ minds. Among them, Tuke ads are a key way to achieve this connection and brand recognition.
Tuke ads allow brands to quickly convey their core messages through short videos, a format that fits well with the consumption habits of young users. Leveraging Tuke’s wide reach and high engagement, brands can use customized content strategies to integrate into users’ daily browsing in the form of native ads, thereby attracting attention more naturally.
Specifically, what types of Tuke ads are there? And what successful cases can be referenced? Let’s take a look together!
#1 TopView (Super First Ad)
Top View ads are Tuke video ads shown to users when they open the platform. These ads are full-screen ads, support sound and interactive features, and are a great choice for showcasing corporate brands, with a maximum length of 60 seconds.
--Brand Case:
During the important shopping festival Cyber Weekend, to effectively expand market presence and increase product sales, the high-end skincare and beauty online mall LOOKFANTASTIC chose Tuke’s diversified product solution Smart Bundling for marketing promotion, and launched a 24-hour TopView ad campaign on Black Friday.
At the same time, LOOKFANTASTIC also used Top Feed to drive high-quality traffic to its website, where consumers could redeem Tuke exclusive promo codes. This more complete consumer journey effectively enhanced the marketing conversion effect.
--Results Achieved:
The marketing results far exceeded preset KPIs. Among them, TopView performance exceeded expectations by 6%, interaction rate was 8.31% higher than average; overall, 7.7 million users were reached, achieving 13 million brand exposures; the order payment ratio reached 22.16%.
#2 In-Feed Ads (Feed Ads)
Tuke In-Feed Ads appear on users’ “For You” pages, which is the main content stream of Tuke. In-Feed Ads are similar to regular Tuke videos users see and can seamlessly blend into the user’s browsing experience.
--Brand Case:
During Valentine’s Day, a beauty company wanted to spread the message of “love always starts from the heart” on Tuke, so they invited top German influencers to appear in TopView ads and launched a promotional campaign.
The TopView ads displayed when users opened the app immediately caught their attention, greatly increasing brand exposure and interaction rates. The “Buy Now” product card in the video ad effectively directed users straight to the gitti website, shortening the purchase path and boosting conversions.
--Results Achieved:
The TopView ad was launched on January 31, 2021, before Valentine’s Day, and accumulated over 21 million views, with an average watch time per user of 13.37 seconds, a click-through rate of 19.84%, and an interaction rate of 20.23%.
#3 Branded Hashtag Challenges (Branded Hashtag Challenge)
Branded Hashtag Challenges are currently the most popular ad format on Tuke. Brands launch campaigns encouraging users to participate and create videos with brand themes. The platform aggregates these contents on themed hashtag pages, bringing continuous traffic to the brand, and this method has a viral effect.
--Brand Case:
In Brazil, Christmas falls in the summer. Midea seized this opportunity to launch the new Xtreme Save Connect air conditioner during the hot summer. Based on their understanding of Tuke’s platform, Midea launched a challenge called #MisaoMideaDeNatal (Midea Christmas Mission) to promote the new product.
To highlight the air conditioner’s selling points, Midea also designed a mini-game: with a beach background and the key feature of rapid cooling as “coins” in a parkour game. Users, from Santa’s perspective, collect air conditioner product elements and avoid obstacles like surfboards, making their way home with Midea’s air conditioner and finally receiving a coupon for purchasing the air conditioner.
--Results Achieved:
The #MisaoMideaDeNatal (Midea Christmas Mission) challenge attracted many influencers, bringing a large amount of high-quality UGC content for Midea and creating a wide-reaching effect. The total video views reached 95 million, with 9,500 branded sticker submissions, far exceeding industry benchmarks.
#4 Tuke Creative Challenge (Tuke Creative Challenge)
The Tuke Creative Challenge is an event held on the Tuke platform aimed at inspiring and showcasing users’ creativity. These challenges usually have a specific theme or requirement, and participants need to create and share their own Tuke videos based on these requirements.
--Brand Case:
When game studio Staple Games launched its latest game “Match Collector,” it wanted to promote it on Tuke, so it adopted a hybrid creative strategy: using self-developed creatives + Tuke Creative Challenge (TTCC) to drive downloads and increase user engagement.
--Results Achieved:
By running Tuke ads, Staple Games’ latest game “Match Collector” saw a natural engagement increase of 40%, and within two weeks of the campaign, it ranked in the top 10 of Tuke’s popular board games list.
#5 Tuke Spark Ads (Strong Native Ads)
Tuke Spark Ads are a native Tuke ad format that allows you to use native Tuke posts and their features in ads. This means you can use your own posts or those of other creators (with authorization). The biggest advantage of this ad type is that all views, comments, shares, likes, and follows gained from promoting the video belong to the original post.
--Brand Case:
To always maintain a place in consumers’ minds, MINISO launched a unique “Blind Box Carnival” event on Tuke, choosing Spark Ads as the ad format to create more connections and interactions with users.
In this event, MINISO used this ad format to boost influencer native account content, allowing users to interact directly with brand content. The influencer’s copy also cleverly incorporated the event hashtags #UnboxMagicalMoments and #MinisoBlindBoxCarnival, which not only helped deepen user-brand interaction but also promoted long-term brand content accumulation.
--Results Achieved:
Through efficient placement, MINISO successfully created a “Blind Box Carnival” event with both exposure and interactivity. In the end, the event achieved over 240 million exposures, with search volume soaring by 104% and ad CPM decreasing by 20.3%.
#6 Branded Effect Ads (Branded Effect Ads)
This ad display mode is similar to filters on Instagram and Snapchat. Brands can sponsor stickers or AR filters, so when users create videos, they are indirectly advertising for the brand. If the filter is popular and used by many users, it will bring more exposure to the brand.
--Brand Case:
Fashion consumer brand Atome chose to use Tuke Branded Hashtag Challenges and branded stickers to successfully attract young users in the Indonesian market for advertising and marketing promotion.
To increase local user engagement, Atome invited the popular Korean brand ambassador ASTRO to participate in a three-day event from November 6 to 8, 2021, while running Tuke ads. By combining the locally popular “hot dance” interaction with customized sticker effects, users could dance with ASTRO and convey Atome’s brand concept of “Time to own it.”
In addition, three local influencers in entertainment, dance, and lifestyle were invited to creatively interpret interactions with ASTRO and the Atome brand, effectively lowering the participation threshold and increasing user engagement.
--Results Achieved:
The three-day challenge achieved a total topic view count of 2.9 billion, reaching 60 million people, with over 1.4 million video submissions, all exceeding the local Indonesian market average. The number of users submitting with the sticker exceeded the local benchmark by 105.9%.
#7 Video Shopping Ads
Video Shopping Ads combine native short videos with product anchors and can be paired with product cards and other rich ad formats to attract users to product details and stores for shopping. Suitable for all online advertisers, from shoppable product catalogs to selling on Tuke Live, all can be completed with a simple scroll.
--Brand Case:
Travel and lifestyle brand Monos, to increase sales during Black Friday and Cyber Monday, chose to advertise on Tuke to reach more travel-loving communities in North America, convey its unique product value, and boost bottom-funnel conversions.
To maximize reach and marketing effectiveness, Monos chose In-Feed Ads, Spark Ads, and Video Shopping Ads (VSA) to achieve its bottom-funnel conversion goals.
--Results Achieved:
During the four-week marketing campaign, Monos achieved business growth, with ROAS (Return on Ad Spend) increasing by 205%, and CPA for completed orders was 45% lower than the target. In terms of creative production, Monos increased its budget fivefold without diminishing returns, while the click-through rate exceeded 18%.
#8 Branded Mission
Branded Mission is a crowdsourcing solution for collecting brand ad content from creators. Advertisers can choose the creator videos they are most satisfied with for ad placement, increasing exposure and enhancing brand affinity.
--Brand Case:
During the 2023 UEFA Champions League, OPPO wanted to leverage Tuke’s influence to further showcase the highlights of its new phone, OPPO Find N2 Flip, and enhance its brand awareness and favorability in the international market. It launched the #MakeYourMiracle brand campaign, integrating sports events, celebrity influence, and creative interactive play, and comprehensively used Branded Mission, TopView, and Reach&Frequency ad products for promotion.
By participating in the #MakeYourMiracle topic, users could duet with football star KAKA, allowing them to directly experience the charm of the new foldable phone and become “teammates” with KAKA. With the OPPO Find N2 Flip as a witness, users could catch the football passed by KAKA and create their own “miracle.”
In addition, OPPO also invited KAKA to participate in offline activities for O2O interaction, fully mobilizing KAKA’s fans and connecting online and offline interactions, effectively increasing brand awareness and favorability in the Asia-Pacific region.
--Results Achieved:
With the dual support of Tuke and the football star, OPPO gained widespread user attention in the Thai and Indonesian markets, with cumulative video exposures exceeding 170 million and over 12,000 user-generated creations. In the Thai market, brand awareness and technology perception increased by more than 5%, and favorability increased by 8.5%. In the Indonesian market, brand technology perception soared by 13.9%, further deepening the public’s preference for OPPO products.
As Tuke becomes increasingly popular among young people worldwide, the platform has become a frontier for brands to conduct creative marketing. Through various ad types such as TopView, In-Feed Ads, Branded Hashtag Challenges, etc., brands can establish stronger interactive connections with overseas consumers and achieve more significant brand influence and market performance. It is not difficult to foresee that in the future, Tuke will remain a must-have platform for expanding into overseas markets and reaching overseas customers.
