With the global popularity of Tuke, more and more cross-border e-commerce sellers are beginning to explore the huge potential of this platform. Tuke not only has a massive user base, but its strong user stickiness and interactivity also provide an excellent opportunity for brand marketing.
By cleverly combining Tuke with independent websites, sellers can achieve precise traffic attraction, user retention, and efficient conversion. Sohow can you quickly monetize traffic through the "Tuke + independent website" model?
The following strategies can be used as reference.
1. Social Media Matrix Strategy
High-Quality Content Production
Video is the core of Tuke, so high-quality and creative video content is the key to success. According to Tuke's recommendation algorithm, quality video content is more likely to be exposed and featured on the recommendation page, thus attracting a large number of potential users. Video content should incorporate trending topics, popular music, and challenges to enhance the user viewing experience and engagement.
Link Traffic Attraction
By adding independent website links to the Tuke homepage, users can directly click to enter the independent site. In addition, pasting the independent site link in the comment section or mentioning the site address in the video description can effectively guide users to visit the independent site. In some regions, the Tuke shopping cart function has already been launched, allowing users to shop directly while watching videos, further increasing conversion rates.
2. Advertising Strategy
Splash Ads
Splash ads are a full-screen ad format that users see first when opening the Tuke app. Although this ad format is relatively costly, its extremely high exposure rate is very suitable for large brands to promote. After users click the ad, they can be directly redirected to the independent site for quick traffic attraction.
Feed Ads
Compared to splash ads, feed ads have lower placement costs and are suitable for small and medium-sized cross-border e-commerce sellers. By setting up independent site links in feed ads, users can enter the independent site page by clicking the ad. This ad format is not only cost-controllable but also enables precise targeting of the desired audience.
3. Influencer Marketing Strategy
Influencer Collaboration Selection
Choosing the right influencer for collaboration is the key to successful influencer marketing. According to the brand's target market and audience positioning, select influencers whose fan base matches your target audience. Analyze the influencer's fan distribution, interests, engagement data, etc., to ensure their influence covers the brand's potential customers.
Influencer Content Collaboration
When working with influencers, you can invite them to create content related to the brand and integrate brand products into their daily sharing. Through the influencer's authentic usage experience and recommendations, enhance fans' trust and desire to purchase. According to data, 77% of consumers say they are likely to make purchases based on influencer recommendations.
4. DOU+ Promotion Strategy
Increase Video Views
DOU+ is an initial promotion tool that can quickly increase video views and engagement in a short period of time. Through DOU+ promotion, the system will recommend quality videos to more users, increasing the video's organic exposure. Especially for new accounts and new videos, DOU+ promotion can quickly accumulate initial traffic and followers.
Shopping Link Feature
Another important feature of DOU+ is its support for shopping links. With this feature, users can directly click the link to enter the independent site and complete their purchase while watching the video. For cross-border e-commerce sellers, this seamless shopping experience can significantly increase conversion rates and sales.
5. Tuke Marketing Strategy
Target Audience Positioning
Before formulating a marketing strategy, it is important to clarify the brand's target audience. By analyzing data such as age, gender, interests, and geographic distribution, you can accurately target your market. Combine audience characteristics to develop content strategies that meet their needs and preferences, improving marketing effectiveness.
Content Release Timing
According to the active times of the target audience, arrange the timing of content releases reasonably. Studies show that the highest engagement usually occurs at 9 a.m. on Tuesdays, 12 p.m. on Thursdays, and 5 a.m. on Fridays. By analyzing followers' active times, choose the best release periods to maximize content exposure and interaction.
Add Popular Hashtags
Adding popular hashtags to videos can increase their discoverability and exposure. By creating content related to trending hashtags and challenges, participating in hashtag challenge activities, you can attract more users to interact and increase brand awareness.
Encourage Creativity and Originality
Tuke users love creative and interesting content. Therefore, when creating content, brands should strive to be creative and incorporate brand elements without excessive promotion. By encouraging user-generated content and inviting fans to participate in brand activities, you can enhance interaction and stickiness between the brand and users.
Posting Frequency and Video Length
Tuke rewards accounts that post frequently, so while ensuring video quality, maintaining a stable posting frequency is especially important. Research shows that videos under 15 seconds perform best, significantly enhancing video engagement and reach.
Daily Account Maintenance
In addition to content creation, daily account maintenance is also very important. Use your account to browse videos, like, comment, etc. every day, so the system considers your account active. Follow top influencers in your field, interact with potential customers, and increase your account's exposure and influence.
For cross-border e-commerce sellers, Tuke is a highly promising platform. Through reasonable "Tuke + independent website" marketing strategies, you can achieve precise traffic attraction, efficient conversion, and brand enhancement. In the new era of traffic, seize Tuke's traffic dividend, gain a market edge, and quickly realize business monetization.