With the rapid development of the digital economy, the Southeast Asian e-commerce market is becoming a new blue ocean for global merchants. As an emerging e-commerce platform, TikTok Shop provides merchants with a unique opportunity to showcase and sell their products. So how can merchants join TikTok Shop Southeast Asia e-commerce? Start a new chapter in Southeast Asian e-commerce easily in 5 steps.

I. TikTok Shop Entry Requirements:

1. Business License: Merchants need to provide a limited company business license or a sole proprietorship business license.

2. Operating Experience: Merchants must have operating experience on mainstream third-party platforms under the same license or the same legal representative.

3. Store Rating: The overall rating of the third-party platform store must be greater than or equal to 4.3, or the positive feedback rate must be greater than or equal to 90%.

tiktok shop e-commerce rights

II. TikTok Shop Entry Process:

1. Visit the Entry Page:

First, merchants need to visit the TikTok Shop Southeast Asia E-commerce Entry page: https://www.tktk.com/tiktokshop/.

2. Register an Account:

On the entry page, merchants need to use their mobile phone number or email to register a store account. This account will be used to log in to the seller backend to manage the store later.

3. Submit Materials:

After registration, merchants need to fill out the entry information form under the store account according to the instructions and select the country of sale. After completing the form, click the "Submit Qualification Review" button and wait for staff to review.

4. Qualification Review:

Our staff will review your materials as soon as possible. The review period is about 3-5 working days (during holidays, weekends, or busy periods, the review time will be extended). Please log in to your store account on this page to check the review progress. If you need to supplement or modify materials, please submit them as soon as possible to avoid your application being closed due to late submission. If you need manual support, you can contact us via the official account below.

5. Activate Sales Rights:

Once the qualification review is approved, merchants will receive a notification email. The email will contain a new merchant operation guide and an official entry group QR code. Merchants can learn store configuration and operation according to the operation guide and gradually activate sales rights.

Through the above 5 steps, merchants can successfully join TikTok Shop Southeast Asia e-commerce and open up new sales channels. TikTok Shop not only provides a stage to showcase products, but also helps merchants quickly reach target consumers through its strong user base and algorithmic recommendations, achieving dual growth in brand and sales.