TikTok Market Reports

Why is TikTok the preferred platform for companies to go global?

TikTok Shop, as a rapidly growing e-commerce platform in Southeast Asia, has a diverse audience with distinct regional characteristics and consumption habits. So what are the audience groups for TikTok shop in Southeast Asia? These seven major groups cannot be ignored.

In recent years, the outdoor sports industry has flourished, giving birth to numerous cross-border top brands such as GeerTop and MobiGarden. However, these brands are mostly in the field of common supplies such as tents and assault jackets.

With the increasing saturation of the domestic market, cross-border expansion has become an important way for many enterprises to break through market bottlenecks. Shenzhen Green Link Technology Co., Ltd. (referred to as "Green Link Technology") is a successful example among them.

TikTok Shop, as an emerging e-commerce platform, is rapidly expanding globally, especially in Southeast Asia. It not only provides one-stop e-commerce solutions for merchants and brands, but also helps businesses through short videos, live broadcasts, and product displays

With the continuous deepening of globalization, the gateway to the international market is opening wider and wider, and more and more enterprises are realizing the importance of expanding globally.