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In recent years, the pet economy has rapidly risen and become a new favorite in the consumer market.

As the domestic market becomes increasingly competitive and saturated, cross-border expansion has become an important way for many companies to break through the bottleneck of the domestic market.

In recent years, domestic small home appliance brands have shown strong performance in overseas markets and have gradually become a favorite of global consumers.

In 2023, the import and export scale of China's cross-border e-commerce reached 2.38 trillion yuan, a year-on-year increase of 15.6%. According to data predictions, with the continuous growth of China's cross-border e-commerce imports, it is expected to reach 1.3 trillion yuan by 2025.

In today's world where smart homes are popular, Yeelight, which was once Xiaomi's ecological lighting brand, has successfully risen in overseas markets with its outstanding innovation ability and keen market sense, achieving astonishing performance of over 100 million yuan in revenue in 2 years!