
How can a newly established contact lens brand break through from the local market, enter the US market, and successfully attract young consumers worldwide in just four years?

TikTok has become a popular platform for brand marketing, attracting major brands from around the world to spread creative content here. However, breaking conventions and catering to platform characteristics are key to quickly spreading brand content.

In the fiercely competitive e-commerce market, many brands face a common challenge - how to stand out among numerous competitors? For some niche brands, this issue is even more challenging.

TikTok has become one of the hottest short video platforms in the world, with its huge user base and strong communication power, becoming an important battlefield for brand marketing.