Online Learning Module 4: Learn how to fully utilize the Tuke ad structure to organize and manage advertising assets.

Before you start running ads on Tuke, it’s best to understand how the Tuke Ads Manager platform manages campaigns and assets on the platform. The Tuke Ads Manager platform uses a three-level structure—Campaign, Ad Group, and Ad. At the campaign level, you can choose to optimize the campaign’s objective. For example, reach, traffic, app installs, video views, and conversions. At this step, you can also set the campaign’s budget and name. The name can help you easily find the corresponding campaign later in the control interface. The budget threshold can help you control campaign spending.

The next level under the campaign is the ad group. You can think of an ad group as a box within a campaign that holds specific ads. Each campaign can have multiple ad groups, and all ads within the same ad group share the same ad placement, audience, targeting, schedule, optimization, and bidding options.

The bottom level in the campaign structure is the ad. Ads are the creatives you want to show to users on the platform, including videos, images, and text. Each ad group can contain multiple ads. How does this hierarchy work in an actual campaign? Suppose an e-commerce company wants to promote a new product on Tuke. In this case, you can create two separate campaigns in your ad account, one mainly for promoting on the landing page, and the other mainly for promoting in the app. In the website campaign, you can create two ad groups, each containing different ads. One ad group might be used for a Spring Festival promotion, containing four different creatives. Another ad group focuses on a Valentine’s Day promotion, containing three Valentine’s Day ads. For the campaign mainly used to promote business on the app side, you can use the same approach, using different ad groups to promote different clothing or cosmetics. The campaign hierarchy provides advertisers with a way to segment campaigns by creative, budget, audience attributes, and other factors.

Congratulations! You are one step closer to expanding your business into the vibrant and authentic Tuke community.