Online Learning Module 5: Learn about the different ad formats and their objectives on the Tuke For Business Ads Manager platform, and how to leverage various ad formats in your ad campaigns.

Before you start running ads on Tuke, it’s best to understand how Tuke manages campaign series and assets on the platform. If you are new to this platform, it’s a good idea to get familiar with the features of the Tuke user-side app before proceeding.

The Tuke app consists of five main sections:

1. Home — The unique feed displayed when you first open the app.

2. Discover — The section for searching specific content or creators.

3. Record — Used to create your own Tuke content.

4. Notifications (Inbox) — View notifications related to your account or published content.

5. Profile — Your personal profile page, which lists the videos you have uploaded.

When you participate in the bidding process, the winning bidder’s ad will be inserted into the personalized feed of your target audience. This ad will not be displayed anywhere else in the app. In-feed video ads on Tuke allow you to reach audiences with engaging, informative videos, making them an excellent way for advertisers to promote. For in-feed video ads, you can choose objectives such as reach, visits, app installs, video views, or conversions. The optimization direction for the reach objective is to show your ad to as many people as possible. The optimization direction for the app installs objective is to increase app installation conversion rates. The optimization direction for the video views objective is to get as many views as possible. The optimization direction for the visits objective is to attract traffic to your webpage or ad. The optimization direction for the conversions objective is to get your audience to perform specific actions on your website.