Online Learning Module 6: Learn how to monitor the effectiveness of advertising campaigns and how to generate advertising campaign data reports.

The Tuke Ads Management Platform provides various methods for monitoring the effectiveness of promotion campaigns. Let’s take a look at the ways to view data on the control interface. On the bidding platform, click the "Campaigns" link at the top of the page to view information about ongoing campaigns. By clicking the "View Data" link under the campaign name, you can see the average bidding cost for the selected objective.

By modifying the time period, you can view the performance of the campaign during a specific period, or by deselecting tags, you can understand the overall situation of the campaign from the perspective of total spending. Another way to view performance data is to click the "Report" link on the bidding platform. On this page, you can use predefined templates to create new reports, or generate custom reports using campaign settings such as audience attribute data or product ID.

The main components of building a custom report include:

1. Dimensions: Related to the grouping of data, such as campaign, ad group, ad, placement, etc. Dimensions are displayed as rows in the report.

2. Metrics: Related to ad performance data, such as CPM, CPC, CTR, and CVR.

Metrics are displayed as columns in the report. Switch options and select the dimensions and metrics you want to display in the report. Once selected, the corresponding content will automatically populate on the screen. Of course, you can adjust their display order in the report under each drag option. Whether the report is created from a template or is a custom report, you can save the report for future use. You can also export the report as a spreadsheet for analysis in other analytical tools or platforms.

Another important feature of the reporting section is the scheduled attack function. As the name suggests, the scheduled attack function allows you to schedule reports to run automatically daily, weekly, or monthly. If you want to run a report regularly, this tool will be very convenient. The above are just a few of the main features in the Tuke Ads Management Platform for monitoring campaign effectiveness.