As an action role-playing game that integrates Chinese mythology, "Black Myth: Wukong" has sparked global discussion since its launch.
On August 20, 2025, this highly anticipated domestic AAA game was officially released, creating a sensation across major social media platforms. Within just a few days, "Black Myth: Wukong" not only topped the Weibo trending list but also broke through 4.5 million global sales, with revenue reaching an astonishing 1.5 billion yuan.
Meanwhile, topics related to "Black Myth: Wukong" quickly went viral on TikTok, with related videos reaching millions of views and interactions, further boosting global players' attention to the game.
Sellers Act Quickly, Peripheral Products Go Online to Grab Traffic
With the popularity of "Black Myth: Wukong," e-commerce platforms at home and abroad responded swiftly, launching game-related peripheral products. According to TuKe's investigation, products related to "Black Myth: Wukong" can already be found on platforms such as Amazon, eBay, and Etsy, including the Tightening Hoop, ring necklaces, Ruyi Jingu Bang, game controllers, and other popular peripherals. Clearly, Chinese sellers have keenly seized this business opportunity, quickly launching new products to capture the market.
It is worth noting that many sellers have simultaneously launched short video promotions for related products on TikTok. These videos attract a large amount of attention by showcasing product details, pairing with game scene sound effects, and referencing popular TikTok topics and hashtags. For example, a buyer posted a video on TikTok featuring a "Black Myth: Wukong" peripheral accessory, which not only received hundreds of thousands of likes but also successfully attracted many users to request purchase links, directly driving product sales growth.
On Amazon, searching for "black myth wukong" already yields multiple sellers offering related game peripherals. A typical example is a seller launching a "Black Myth: Wukong" four-piece set, including the Tightening Hoop, Wind Chime Necklace, Thunder Ring, and Golden Crow Badge, priced at $88.88. Without exception, the product titles include the keyword "Black Myth Wukong," directly targeting the consumer group passionate about the game, and these keywords are also cleverly integrated into TikTok video descriptions and tags, further amplifying the traffic effect.
Business Opportunities and Risks Coexist, Sellers Need to Operate Cautiously
Although the popularity of "Black Myth: Wukong" has brought sellers unprecedented traffic dividends, the accompanying risk of infringement cannot be ignored. A relevant person in charge at Fangxin International Intellectual Property reminds that selling "Black Myth: Wukong" related peripheral products without authorization may face infringement accusations from the brand owner. Game Science Interactive Technology has already applied for and registered trademarks such as "黑神话悟空," "Black Myth," and "Black Myth Wukong" in multiple countries, covering categories from electronics to toys. Sellers need to be especially careful when using these keywords.
Especially on social platforms like TikTok, the risk of infringement may be more hidden and complex. Some sellers quickly gain traffic and orders by posting product videos, but once the video is reported or noticed by the brand owner, it may result in account bans or product removal. Some sellers say that although leveraging TikTok trending topics to capture the market is an effective strategy, the biggest challenge now is how to avoid risks and infringement without brand authorization.
A New Peak in Chinese Cultural Export, Game Going Global Sparks Another Wave
The explosive popularity of "Black Myth: Wukong" has not only attracted global attention to Chinese culture but also allowed more people to see the huge potential of Chinese games going overseas.
This game, set against the backdrop of "Journey to the West," presents classic elements of Chinese mythology to global players through carefully designed plots and characters, sparking interest in Chinese culture among many overseas players. Some foreign players have even started studying "Journey to the West" to better understand the game's background, which is undoubtedly a successful practice of Chinese cultural export.
Through social platforms such as TikTok, the influence of "Black Myth: Wukong" has further expanded. A large number of short videos and UGC content (user-generated content) are spreading globally, helping the game gain more exposure and discussion.
Industry insiders believe that the success of "Black Myth: Wukong" has provided valuable experience for China's gaming industry, proving the competitiveness of domestic AAA games in the global market.
In the future, as more high-quality games integrating Chinese culture are launched, China's gaming industry is expected to occupy a more important position on the international stage.
Meanwhile, game developers are also reflecting on how to better promote Chinese culture globally and create more influential cultural products. Game producer Feng Ji once said that "Journey to the West" and Sun Wukong are among the IPs that best represent Chinese culture, and through carriers like "Black Myth: Wukong," players worldwide can gain a deeper understanding of the rich connotations of Chinese culture.
In summary, the success of "Black Myth: Wukong" is not only a victory for the gaming market but also another brilliant appearance of Chinese culture on the global stage. As the game's popularity continues to rise, related business opportunities and risks will continue to coexist. Sellers need to operate cautiously while capturing traffic to ensure their own rights and interests are not harmed.