How can Tuke advertising be done effectively? How can you get high traffic? These are questions that many merchants and brands need to consider. As a video platform with massive traffic, Tuke continuously attracts businesses to join, and fierce competition is naturally unavoidable.

When "internal competition" is inevitable, whoever creates video content that can be seen by more people and gain more attention will be more likely to stand out among many merchants and achieve explosive product sales. Therefore, brand Tuke advertising must be done, and it must be done seriously, striving to make the content go viral.

How can Tuke advertising be done effectively in practice? First, you need to determine whether the brand's tone matches Tuke's, that is, whether the user base it controls is the target audience for the brand's products. Most Tuke users are young people, so if you want Tuke advertising to be effective, the target audience for the brand's promoted products should preferably be young people. Otherwise, even if you promote, the results are likely to be discounted.

Secondly, Tuke advertising methods: brand ads + bidding ads, "dual approach". Among them, the brand ad product system is mainly divided into: in-feed ads, splash ads, #challenges, and sticker ads. Bidding ads are a bit more complex; simply put, after merchants bid, the Tuke ad bidding system will go through a set of precise calculations to give an estimated eCPM (eCPM = estimated click-through rate * target click bid * 1000). The eCPM determines whether the ad can be shown to visitors and whether its position is higher or lower. Currently, more and more cross-border e-commerce companies are using this form of Tuke advertising after going overseas, mainly to independent sites for traffic and customer acquisition.

The above is all the sharing about how to do Tuke advertising effectively. I hope it will help merchants and brands who are about to go overseas or intend to go overseas to better acquire traffic and customers through Tuke!