At present, many friends engaged in cross-border e-commerce both domestically and abroad are considering using Tuke for marketing and promotion. The high efficiency and low cost of Tuke is indeed a very ideal marketing channel for many merchants. However, it is important to note that the key to successful marketing lies in how to find Tuke influencers to collaborate with. It is no exaggeration to say that finding the right way to cooperate with influencers is already half the success of your marketing journey. The following methods can be used as a reference.
1. Refer to your competitors
For example, if you are a sports and fitness-related brand, you need to collaborate with personal trainers and athletes. If you are a merchant with little experience in Tuke promotion and do not know how to find Tuke influencers to cooperate with, you can refer to the influencers chosen by outstanding competitors in the industry. Knowing yourself and your competitors is the key to winning every battle.
2. Make good use of Google
On Google, you can find many lists of niche influencers for brands to reference. However, it should be noted that the influencers found through Google usually have a very large influence and a huge fan base, so their rates tend to be relatively high.
3. Cooperate with MCN agencies
Many merchants who are new to Tuke do not know how to find Tuke influencers to collaborate with, so this is the most direct way. MCN agencies will find suitable influencers according to your brand positioning and needs. Similarly, the price will be relatively expensive.
Regarding the issue of how to find Tuke influencers to cooperate with, the principle remains the same. If you want to spend less, you need to search for influencers one by one yourself, compare and communicate multiple times to find the right influencer for your brand promotion. If you want convenience and to save effort, you need to rely on third-party platforms and their detailed plans and promotion schemes to find influencers that match your brand positioning. If you want to avoid troublesome work, it means the price will be higher. As for which promotion method to choose, it still depends on the actual needs of your brand. Finally, I hope all merchant friends can find influencers that suit their brand positioning!