Global e-commerce giant Amazon has made another major move in the Indian market, officially entering the healthcare sector with the launch of its new service, Amazon Diagnostics, dedicated to providing consumers with convenient at-home medical diagnostic services. This strategic initiative significantly strengthens its ambition to build an end-to-end healthcare ecosystem in India. Combined with its existing pharmacy and online clinic services, Amazon's medical infrastructure is becoming increasingly comprehensive.
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Diagnostic services launched in six core cities
Amazon Diagnostics initially covers six core cities in India: Bangalore, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad. The platform offers more than 800 diagnostic test options. Users can book lab tests, schedule appointments, and receive digital reports through the Amazon app. The service promises efficiency: sample collection can be arranged at home within 60 minutes, and digital reports for routine tests can be delivered in as little as 6 hours.
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The launch of this diagnostic service is based on Amazon's close cooperation with Indian local medical technology company Orange Health Labs, to which it has already invested $12 million. In addition, Orange Health Labs co-founder Dhruv Gupta has also given a highly positive evaluation of the prospects for cooperation.
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Business restructuring to build "six pillars"
Recently, Amazon has undergone a major restructuring of its healthcare services, integrating them into six core departments collectively known as "Amazon Health Services (AHS)." This move aims to accelerate innovation and enhance market competitiveness and penetration through a more efficient organizational structure.
Along with the business adjustments, Amazon's medical team has also experienced changes in senior management, with several executives, including Dr. Mishra, leaving the company.
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Deep cultivation in healthcare is not new
Amazon has long had a strategic layout for entering the healthcare market:
2018 milestone: Acquired online pharmacy PillPack for $750 million, subsequently launching its own online pharmacy service.
2019 trial: Launched Amazon Care service (initially for employees, later promoted externally).
2022 major move: Acquired US premium primary healthcare provider One Medical for $3.9 billion and integrated its telemedicine services into the Prime membership system.
Although development has not been smooth (for example, Amazon Care was closed in 2022 due to market competition and cost pressures), Amazon has continued to strengthen its physical medical network construction after adjusting its strategy, demonstrating its firm determination to deeply cultivate this field.
Image source: Amazon Care
Huge potential in the Indian market
India's huge population base and rapidly growing healthcare needs provide Amazon with a vast blue ocean. The launch of its diagnostic services marks that Indian consumers can obtain integrated end-to-end services within Amazon's healthcare ecosystem. Amazon's entry into the Indian healthcare sector not only demonstrates its strategic resilience, but also indicates that the global e-commerce giant is continuously reshaping the healthcare service landscape through resource integration and model innovation, which may bring even more disruptive industry changes in the future.