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Recently, Tuke Shop has released an important logistics adjustment policy for the US market: starting from October 27, the platform will completely prohibit sellers from using the United States Postal Service (USPS) for self-fulfillment.

According to the new regulations, if sellers choose the self-fulfillment model, they can only complete order delivery through third-party logistics service providers such as UPS, FedEx, DHL, etc., and USPS tracking numbers will not be able to be verified through the platform system.

 

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It is worth noting that this adjustment does not completely ban the use of USPS, but strictly restricts the self-fulfillment model.

If sellers ship through Tuke Shop's officially partnered overseas warehouses (such as Fulfillment by Tuke, FBT for short), and the warehouse is already connected to the Tuke Shop system and can generate USPS shipping labels recognized by the platform, USPS logistics can still be used.

However, for sellers or overseas warehouses that rely on their own USPS accounts for shipping, the new regulations will directly cut off their original logistics channels.

The introduction of this policy was not without warning. As early as September, Tuke Shop had already teamed up with USPS to conduct a large-scale inspection of "unpaid postage orders" and "fake shipping labels", after which some cross-border parcels experienced delivery delays.

This adjustment by the platform is clearly aimed at further standardizing the logistics system, reducing fulfillment issues caused by self-fulfillment, and thus improving the shopping experience for consumers.

 

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Impacts Faced by Sellers: Cost, Efficiency, and Compliance Challenges

For small and medium-sized sellers who rely on USPS self-fulfillment, this new regulation undoubtedly brings a significant impact.

1. Logistics costs may increase

USPS has always been known for its affordable prices in domestic US logistics, especially for small and lightweight parcels, where its shipping fees are usually lower than commercial couriers such as UPS and FedEx.

After the implementation of the new regulations, if sellers switch to other logistics service providers, they may face higher transportation costs, which will affect overall profit margins.

 

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2. Reduced shipping flexibility

Many small and medium-sized sellers choose USPS self-fulfillment because of its wide coverage and convenient pickup, especially suitable for cross-border merchants without overseas warehouse resources.

Now, if USPS cannot be used, some sellers may need to adjust their warehousing strategies, or even be forced to switch to Tuke Shop's official logistics or third-party partner warehouses, which will increase operational complexity to some extent.

3. Increased fulfillment timeliness pressure

Although USPS is cheap, its delivery timeliness is relatively slow, especially prone to delays during peak seasons. This adjustment by the platform is, to some extent, also forcing sellers to choose more efficient logistics solutions, such as official logistics or commercial couriers.

However, for sellers of some low unit price products, this change may put them in a dilemma between price and timeliness.

 

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How Should Sellers Respond? Adjusting Strategies is Key

In the face of the new regulations, sellers need to adjust their logistics strategies as soon as possible to ensure their business is not affected. Here are several feasible response solutions:

1. Switch to the platform's official logistics (FBT)

Tuke Shop is vigorously promoting its official logistics services (such as Fulfillment by Tuke), and encourages sellers to use them. This model is similar to Amazon FBA, with the platform responsible for warehousing, packaging, and delivery, which can improve fulfillment efficiency and reduce sellers' logistics management pressure.

However, sellers need to ensure inventory data is accurate and timely synchronize information through Seller Center or designated ERP systems.

 

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2. Choose compliant third-party logistics service providers

If sellers still wish to use the self-fulfillment model, they can give priority to logistics solutions that meet platform requirements, such as UPS Mail Innovations, DHL eCommerce, or FedEx SmartPost.

Although the cost may be slightly higher than USPS, these service providers usually offer more stable timeliness and a better logistics tracking experience.

3. Optimize overseas warehouse layout

For cross-border sellers of a certain scale, they can consider cooperating with overseas warehouses that have already connected to the Tuke Shop system, and continue to ship using their USPS platform label services.

At the same time, they can also explore a multi-warehouse stocking model to reduce the risks brought by changes in a single logistics channel.

 

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Conclusion

Tuke Shop's policy of restricting USPS self-fulfillment is both a challenge and an opportunity.

In the future, as Tuke Shop deepens its presence in the e-commerce field, the optimization of logistics and supply chain will become an important part of its core competitiveness.

If sellers can quickly adapt to changes and actively embrace platform policies, they may be able to seize the opportunity in this round of adjustment and win a larger market share.