What kind of sparks will fly when socializing and shopping are seamlessly connected?The first anniversary report card of TikTok Shop Ireland gives us a vivid and astonishing answer!
Sinceits official launch in Ireland in December 2024, TikTok Shop has seen a triple-digit surge in the number of local sellers within a year, and attracted over 2.4 million monthly active users.
This is not just about numbers growing, but marks a key breakthrough in a social commerce experiment centered on“localization” on Irish soil.
Image source:TikTok
Deeply bound to“Made in Ireland”
Unlike the fully open model commonly seen withTikTok Shop in other regions, its launch in Ireland chose a distinctive path from the start—establishing an exclusive partnership with the local certification body Guaranteed Irish. This decision was crucial, essentially stamping the platform with deep local trust.
Guaranteed Irish is a non-profit organization dedicated to supporting Irish businesses, with about 2,300 local and international companies operating in Ireland as members. Through this partnership, TikTok Shop Ireland essentially became a “membership-based” e-commerce platform in its early stages, with sales privileges prioritized for certified Irish businesses, creators, and influencers.
This strategy may seem to limit the breadth ofSKUs, but it precisely captures the growing emotional appeal among Irish consumers to support domestic products and recognize local values.
Image source:Guaranteed Irish
In 2025, TikTok Shop and Guaranteed Irish jointly held multiple online and offline training sessions, attracting hundreds of sellers and successfully empowering traditional local businesses with content creation “playstyles.”
As results became evident, the partnership has been renewed through2026, with plans to expand training scale. These moves clearly show that TikTok Shop is not simply transplanting a market, but choosing to get deeply involved and become a co-builder and enabler of the Irish local business ecosystem.
Image source:TikTok
Data proves: all-round explosive growth
Over the past year, multiple key indicators have confirmed the powerful momentum of the“localization” strategy.
1.Content and consumption trends resonate
On TikTok Shop, the volume of #ShopIrish (Irish shopping) content representing support for local consumption doubled year-on-year. Even more striking, content related to the Irish traditional cultural symbol “Claddagh” (commonly used in ring design, symbolizing love, friendship, and loyalty) grew by an astonishing 200%.
This intuitively reflects how the platform’s content ecosystem has successfully inspired and carried local cultural identity and consumer enthusiasm.
Image source:TikTok
2.Commercial milestones achieved
During its first Black Friday shopping festival after launch,TikTok Shop Ireland saw an explosion. During the festival, shoppable video content on the platform grew by 82%, livestream sessions doubled compared to normal days, and overall sales soared by 190%.
Additionally, at the National Ploughing Championships (an important agricultural and rural life event), its first livestream attracted over225,000 visitors and brought a 30% sales boost to related merchants.
This proves that its business model is not only suitable for online promotions, but can also deeply integrate into offline national life scenarios.
Image source:TikTok
In summary,TikTok Shop’s first year in Ireland has truly helped many local businesses, especially small and medium brands, find new paths to growth.
Next, the platform plans to introduce more categories such as fashion and home, meaning Irish consumers will have richer choices and local sellers will have a bigger stage.
It seems that this new wave of shopping driven by short videos is taking root firmly in Ireland, and is ready to grow even more vigorously.