Recently, Tuke officially released an announcement, declaring the official launch of its e-commerce service in the United States, marking its entry into the U.S. e-commerce market. This move is an important step for Tuke in the global market, representing its direct competition with traditional business giants such as Amazon, eBay, and Walmart.
As a globally renowned short video social platform, Tuke serves numerous countries, with a total global download count exceeding 3.4 billion and more than 1 billion monthly active users. Previously, Tuke had already launched its e-commerce services in markets such as the UK and Indonesia. After years of accumulated experience, it now has a relatively mature system. Prior to its launch in the U.S., Tuke conducted several months of testing among user groups to better adapt to the market environment.
Tuke's e-commerce service provides users with short video and live-stream shopping features, allowing users to directly purchase their favorite products on the platform. For merchants and creators, Tuke offers modules such as product display pages, a marketplace, and an "affiliate program." Currently, 40% of Tuke U.S. users have a marketplace entry on their homepage, and it is expected that by early October, all U.S. users will see the marketplace page on their homepage and can enter to make purchases. Meanwhile, Tuke has also launched the "Tuke Fulfillment Program," providing merchants with a series of services including storage, selection, packaging, and delivery, and has partnered with third parties to develop a secure payment system.
Reportedly, Tuke's e-commerce service is highly popular, with 200,000 merchants already joining during the testing phase, including well-known brands such as L'Oréal and Benefit, as well as over 100,000 online influencers. Industry analysts believe that with its strong traffic advantage and social attributes, Tuke is expected to create new growth points in the e-commerce sector and pose a challenge to traditional e-commerce platforms.