There are a large number of merchants on TikTok, with tens of thousands of videos updated every day. In this context, if a brand wants its videos to stand out, collaborating with TikTok influencers is obviously a better choice. As for how to select influencers specifically? Below is a detailed explanation.
1. Determine your goal. Before looking for TikTok influencers to collaborate with, brands need to first confirm the goal of this cooperation: is it brand promotion or sales growth? The former focuses on increasing brand awareness and expanding visibility, while the latter is mainly about selling products and increasing sales profits. Once the goal is determined, it will be easier to select the right influencers.
2. Find influencers. The number of followers an influencer has determines their influence. The specific follower count grading standards are: 1K-20K, 20K-100K, 100K-500K, 500K-1M, and above 1M. You can decide which level of influencer to choose based on your product needs.
Generally, for brand promotion goals, it is recommended to select TikTok influencers with more than 500K followers for better brand promotion results; for sales growth goals, it is recommended to choose influencers with more than 20K followers, which does not need to be as many as the former.
3. Follower profile. Whether to cooperate with the TikTok influencers you have selected also depends on the profile of their followers, including the gender ratio. If the target users of the brand and its products are people aged 18-30, mainly female users, then the chosen influencer should have a follower profile that matches this. For example, if the brand sells beauty products, it should not cooperate with influencers in the digital products category.
There are skills to selecting influencers on TikTok. I hope that after reading this guide on collaborating with TikTok influencers, everyone can better select influencers and expand brand awareness through influencer cooperation, achieving significant growth in product sales.