Tuke has a huge influence overseas, which is beyond doubt. But did you know that Tuke has also impacted the European economy?

Recently, Oxford Economics released a research report titled "The Tuke Effect: The Socio-Economic Impact of Tuke in Five European Countries".

The report points out that in 2023, European small and medium-sized enterprises have contributed 4.8 billion euros to the economies of five European countries (Belgium, France, Germany, Italy, and the Netherlands) through Tuke, providing more than 51,000 jobs.

This makes one have to marvel at the "power" of Tuke.

Tuke helps boost European economic growth. Source: Oxford Economics Report

All along, Tuke has been regarded as a social media platform, but people have ignored the greater possibilities that extend from it.

In August 2018, Tuke entered the UK. Soon after, sites in France, Germany, Italy, the Netherlands, and others were launched one after another, and in the process of gradual development, they were slowly accepted by local users.

To this day, Tuke has become a platform for European startups and small businesses in various industries to achieve success. These SMEs build brands, expand businesses, and reach new audiences through Tuke, playing a positive role in economic growth, job creation, and supporting trade.

The report also points out that many entrepreneurs and businesses have found that users on Tuke are not only interested in their business, but they can also make a living by showcasing their crafts, products, or services.

This also gives these companies more possibilities for future development.

Tuke helps European SMEs. Source: Oxford Economics Report

However, Tuke's journey to make money in Europe has not been all smooth sailing.

Data shows that as early as 2021, Tuke Shop was already launched in Europe, but its e-commerce journey has been bumpy.

This is not only due to the influence of regional consumption habits, but also because Tuke, as an "outsider," does not understand or adapt to local European policies.

According to reports, the EU has repeatedly fined Tuke for issues related to privacy protection and data regulation, and the risks for Tuke's operations and development in the European market are also increasing.

But this has not stopped Tuke from developing e-commerce overseas.

In 2023, after learning from experience, Tuke Shop was launched in the United States and Southeast Asia and achieved great success, providing valuable experience for the improvement of Tuke stores in Europe and the Tuke Mall, which will be launched in Latin America in 2024.

On December 1, 2023, Tuke announced that it would invest more than 12 billion euros in Europe over the next 10 years, opening two data centers in Ireland and one in Norway to store the data of more than 150 million European users locally and provide them with data protection. This is the so-called "Project Clover".

At the same time, Tuke began aggressively recruiting for positions related to e-commerce and logistics in EU countries, aiming to accelerate the expansion of its e-commerce business in Europe.

Tuke expands recruitment in Europe. Source: Tuke Newsroom

This also shows that the European market occupies a pivotal position in Tuke's e-commerce layout. The huge consumer base and the ever-growing demand for online shopping make this land full of unlimited business opportunities.

In order to gain a firm foothold in the European market, Tuke is actively establishing partnerships with local partners and well-known brands to expand its influence in the European e-commerce market.

As Tuke's presence in the European e-commerce market continues to deepen, more dividends and opportunities will emerge in the future.

For Chinese companies going overseas, this is undoubtedly a good development opportunity.

Facing the huge potential of the European market, domestic companies can further expand into international markets and achieve global development by cooperating with social media platforms such as Tuke.