Since Tuke entered the US market, its unique social e-commerce model has quickly attracted the attention of countless merchants and brands. Compared with traditional e-commerce platforms, Tuke, with its strong user stickiness and content marketing advantages, provides merchants with a brand new sales channel.
Especially during last year's peak season, Tuke's e-commerce business in the US surprisingly reversed its sluggish performance in the UK, achieving explosive growth and considerable profits, without the fierce competition seen on Temu. As a result, a large number of Amazon sellers flocked to Tuke, hoping to get a share of the pie, since Tuke had already become quite mature at this point.
But is Tuke e-commerce really that easy to master?Tuke will analyze it together with everyone.
Current Status of Tuke US E-commerce
Since last year, Tuke's e-commerce business in the US has entered a phase of continuous growth. Unlike platforms like Temu that rely on low-price competition strategies, Tuke has truly achieved a single-product blockbuster model while maintaining a relatively high profit margin.
So joining Tuke at this time is definitely a profitable move.
However, opening a store on Tuke US is not that easy. The threshold for local stores is very high, and no matter what, you need to use the identity of a local American. Therefore, it is not very realistic for small domestic merchants to independently open and operate stores in practice.
The best way is to cooperate with some large service providers and let them help you with agency operations, especially for some B2B enterprises that want to use Tuke to drive traffic to independent sites and obtain inquiries. Without relevant operational experience, it won't work.
Another point to note is that Tuke and Douyin belong to the same company, and their risk control is well-known. So when cooperating with service providers, make sure they help you open a new, personal account/store, not buy an existing one, as those often have problems and could cause you trouble if something goes wrong.
Tuke Supply Analysis
After talking about the e-commerce environment in the US region, let's discuss supply sources.
Most merchants familiar with Tuke know that opening a store overseas requires overseas warehouses. Due to Tuke's mechanism, it's impossible to ship every product from China and have it take more than ten days or even longer to reach overseas buyers.
Therefore, having an overseas stock warehouse is very important for large stores, and some B2B enterprises even set up factories overseas.
But this also brings a key issue: inventory pressure.
Of course, B2B enterprises are an exception. Their ultimate goal in joining Tuke is to get inquiries and orders, so inventory pressure is basically not a problem for them.
Currently, Tuke has not fully entered the paid traffic era, which means that most orders on Tuke are for popular products. So if your goods are not seasonal blockbusters, you are likely to face inventory pressure.
At this point, it depends on your own strength—whether you can find a way to sell your goods or not is up to you.
So choosing the right supply source is very important.
Knowing these, can you successfully open a store on Tuke?
Of course, it's not that simple. We also need to know a very important factor—content.
On Tuke, content is king.
Successful merchants are often good at using content formats such as short videos to attract users' attention through creativity and fun, thereby achieving natural product placement and promotion.
This content marketing strategy is far more effective than traditional advertising promotion.
At the same time, Tuke's algorithm can efficiently push content to users who are most interested in it, greatly improving conversion rates through precise matching.
It is precisely this mechanism that allows merchants to more effectively reach potential customers.
As the market continues to develop and change, the future of Tuke US e-commerce is still full of uncertainties. But one thing is certain: content and user experience will continue to be the key to success on this platform.
So now is indeed a very good opportunity to enter Tuke. If you are not confident, as Tuke said, find someTuke agency operation service providers for consultation. Even if you cooperate, there is still a lot of profit to be made.