
Over the past decade, Chinese brands have rapidly gained momentum in the global e-commerce wave, moving from manufacturing to brand expansion.

In recent years, with the changing global trade environment, more and more Chinese cross-border sellers have begun to turn their attention to the African market.

Nowadays, the cross-border e-commerce landscape is undergoing profound changes. The latest data shows that the number of active sellers on Wal Mart's e-commerce platform has historically exceeded 200000, and is expanding at a record speed. In the first five months of 2025 alone, the platform added 44000 new active users