
Leading in the field of social media, TikTok has set its sights on the search industry, a move seen by some as a "challenge" to Google.

Recently, TikTok Shop has launched new cross-border e-commerce policies in Southeast Asia and the United States, further lowering the threshold for merchants to enter.

The current situation of TikTok in the United States in 2024 presents a positive development trend, with rapid user growth and high engagement, but also facing severe political and legal challenges.