From joining to leaving the circle: PopMart's marketing growth password

In the process of helping PopMart enter TikTok and carry out brand operations and influencer collaborations, we first conducted in-depth market research and competitor analysis to understand the user characteristics, popular trends, and competitor performance on the TikTok platform. Next, we designed a series of content strategies and brand positioning plans for PopMart that align with the characteristics of the TikTok platform and user preferences.