410In recent years, the global market demand for electric riding products has been continuously increasing, and many Chinese electric technology companies have been seeking new opportunities to expand overseas.
Jinhua Qiaobo Electric Technology Co., Ltd. (hereinafter referred to as "Qiaobo Electric") is one of them.
Image source: Qiaobo Electric official website
Company Overview
Founded in 2014, Qiaobo Electric is a high-tech enterprise specializing in the R&D and manufacturing of electric riding products such as electric bicycles and electric cargo bikes. The company is committed to establishing a modern management system integrating R&D, production, sales, and after-sales service. At present, Qiaobo Electric has a professional production management and technical R&D team of more than 100 people. It has production bases both in China and Poland, Europe, and its products are exported to more than 80 countries and regions worldwide.
Image source: Qiaobo Electric official website
Since 2022, Qiaobo Electric has started to expand into overseas markets by operating a TikTok account, and has now achieved good marketing results. The highest view count for a single video has exceeded 1 million, attracting many overseas customers to make inquiries. Next, TuKe will show you how Qiaobo Electric achieved a successful breakthrough on TikTok.
Image source: Qiaobo Electric TikTokAccountHomepage
TikTok Achievements
——Millions of Views
The first video on Qiaobo Electric's TikTok account was posted on September 2, 2022. Initially, the account content focused on electric bicycle test rides and factory manufacturing videos, with most videos receiving several hundred to several thousand views.
In subsequent operations, new types of videos were added, such as detailed displays of electric bicycles, performance demonstrations, spoken introductions, and explanations. The view counts gradually increased, with the highest single video reaching 1.087 million views.
Image source: Qiaobo Electric TikTok account homepage
——A Large Number of Inquiries
As the view counts steadily increased, a large number of customers began making inquiries in the video comment sections. Many foreign customers were curious about Chinese electric bicycles and cargo bikes and wanted to make purchases.
Image source: Qiaobo Electric TikTok account homepage
Analysis of Success Factors
In terms of video content format, most of Qiaobo Electric's TikTok videos use a real and intuitive approach to showcase the product's performance and application scenarios.
For example, by filming direct riding shots, they show the riding effect of electric bicycles on different roads such as city streets, mountains, and suburbs; by showing factory production scenes, they display the real process of electric bicycle manufacturing; through professional explanations and detailed displays, they highlight the advantages and selling points of electric bicycles, etc.
This type of real-life video format not only allows viewers to intuitively understand the actual performance of the product, but also increases the credibility and appeal of the videos.
Image source: Qiaobo Electric TikTok homepage
From an operational perspective, Qiaobo Electric also attaches great importance to continuous updates and user interaction.
On one hand, Qiaobo Electric regularly releases new videos to attract ongoing attention from fans, with 3-4 high-quality videos updated each week. On the other hand, Qiaobo Electric responds promptly to user comments in the comment section, helping potential customers better understand the products. This active interaction not only increases user engagement but also improves customer conversion rates.
It is worth mentioning that Qiaobo Electric's TikTok homepage also features a link to the official website. The official website supports both Chinese and English, allowing overseas customers to learn more about product specifications, performance, and prices, further enhancing brand awareness and trust.
Image source: Qiaobo Electric official website homepage
At the same time, Qiaobo has also launched synchronized video updates on YouTube. However, in terms of video views, the results are not as good as on TikTok, with the highest video view count only reaching 38,000.
Image source: Qiaobo Electric YouTube homepage
Through precise product positioning and effective social media marketing strategies, Qiaobo Electric has successfully opened up overseas markets, providing valuable experience for other domestic companies looking to expand abroad.
It is hoped that in the near future, we will see more Chinese manufacturing enterprises in overseas markets, and we look forward to hearing your stories of going global.
