589Recently, Rongwen released the 2024 Global Marketing Trends Insight Report. The report analyzes the global marketing trends in 2024 from multiple aspects and perspectives, including value marketing, social media customer service, social commerce, influencer marketing. It is very helpful for brand overseas marketing in 2024, and also indirectly proves that 2024 is the best time for domestic brands to go global, making it worth trying for brands that want to expand overseas. Those interested can follow Tuke for the full report.
In 2024, with the introduction of new TikTok policies, the trend of brands going overseas will further accelerate. TikTok may provide more innovative promotion tools and preferential policies for overseas markets, enabling Chinese brands to expand into international markets more conveniently.
The recent 2023–2024 China Enterprise Overseas Development Research Report released by 36Kr Research Institute also points out that Chinese enterprises going global have entered the 4.0 stage of fully upgrading product strength and brand strength.
At the same time, industry observers and experts predict that 2024 will be a critical moment for brands to go overseas. The continuous expansion of the global e-commerce market and the increasingly diverse consumer demands provide broad development prospects for Chinese brands.
Over the past decade, Chinese enterprises have undergone a magnificent transformation from simple product exports to global operations and brand building. This is not only an expansion of enterprise scale, but also a leap in strategic thinking.
Nowadays,Chinese enterprises going global have formed a complete industrial ecosystem. In addition to the overseas enterprises themselves, participants also include suppliers providing digital services for overseas enterprises, such as technology suppliers, marketing service providers, and SaaS service providers. Tuke is also honored to be one of them, working together with overseas enterprises.
However, Chinese enterprises going global also face many challenges. The uncertainty of the international political and economic environment, cultural differences, differences in laws and regulations, and the rise of trade protectionism all bring certain risks and pressures to enterprises.
Therefore, Chinese enterprises need to conduct thorough market research and risk assessment during the process of going global, understand local market demands and laws and regulations, respect local cultural customs, and establish effective risk prevention mechanisms.
In addition, brand building and communication are also very important in the process of going global.
Google's "China Globalization Brand 2023" report points out that at this stage, the most important task for Chinese brands is to create meaningful differentiation, that is, the "sense of value" of the brand.
In this regard, Tuke believes that going global through the TikTok social media platform is currently the fastest way to build "brand value".
First, because TikTok has a sufficiently large user base; second, because TikTok offers high freedom in content creation and strong inclusiveness, making it easier to reach target audiences.
For example, BYD new energy vehicles have acquired a large number of overseas customers through TikTok advertising, and with its "international operation + localized production and sales" model, it has flourished in regions such as the Middle East and Southeast Asia.
Cross-border expansion has already become a major trend.
And 2024 is undoubtedly the best time for Chinese enterprises to go global.
In future development, Tuke will continue to pay attention to the dynamics of Chinese enterprises going global and provide strong support for overseas enterprises. Let us welcome 2024 together and witness the prosperity and development of Chinese brands in the global market.
