With the continuous development of the economy and the increasing awareness of health, people are showing more and more interest in the topic of "maintaining health," and this trend has directly driven the rapid growth of the global fitness equipment market.

According to an analysis report by Market Watch, in 2022, the global home fitness equipment market was valued at as much as $10 billion, and it is expected that by 2030, the market size will grow to $15 billion, with a projected compound annual growth rate of 4.7%.

△ US Small Shop Sales of $7.2 Million

Fitnessathome is a TikTok US small shop focusing on sports and outdoor products. Although it has only just over 2,000 followers on TikTok, its fitness equipment has unexpectedly gained great popularity. This small shop cleverly uses TikTok to showcase the uniqueness and effectiveness of its products, attracting widespread attention and a buying frenzy.

Currently, Fitnessathome's total product sales have reached 118,300 units, with cumulative sales as high as $7.2 million, equivalent to about 52 million RMB, fully demonstrating its strong performance in the market and the influence of its brand.

Among the many products, the store's "star product" is a sports stepper designed specifically for home use. With its excellent performance and user-friendly design, it has become a market favorite. So far, this stepper has successfully sold 110,200 units, generating sales of over $5 million, which, at the current exchange rate, is equivalent to more than 36.6 million RMB.

△ Collaboration with TikTok Influencers is Key

Fitnessathome's success is not accidental. It benefits from the high-quality performance and practicality of its home fitness equipment, and also from close cooperation with a group of influential TikTok influencers for product promotion. To maximize market coverage and user touchpoints, Fitnessathome carefully selected a series of TikTok influencers whose brand positioning matches its own, using them to showcase the real usage scenarios and effects of the products, effectively converting target consumers into buyers.

Fitnessathome has chosen as many as 199 partners, including many well-known and influential TikTok influencers such as fit_bless, shae_bae86, dejafit, zjuiice, winnieparkerr, and others. These influencers each have their own characteristics in the fields of fitness and lifestyle, and have accumulated a large number of loyal fans by posting fitness-related content.

For example, fit_bless is one of the outstanding ones, with 1.3 million followers on TikTok. She not only regards fitness as a part of life, but also as a "tool" for self-improvement and achieving goals. Through cooperation with her, Fitnessathome's fitness equipment has been able to showcase its excellent user experience and results to more consumers, further attracting a large number of target users who are highly interested in fitness.

In addition to direct product demonstrations, these influencers also cleverly integrate their personal experiences and suggestions in the cooperation, enhancing the affinity and credibility of the content.They are not just doing simple promotions, but also sharing their own fitness concepts and attitudes towards life. This genuine way of sharing more easily touches the hearts of the audience and stimulates their desire to purchase.

△ Videos are Kept Updated Regularly

In addition to cooperating with TikTok influencers, Fitnessathome also actively updates videos on its own TikTok platform, directly interacting with target consumers in this way.

To expand the brand's influence and reach a wider audience, Fitnessathome has also set up multiple TikTok accounts, forming a content matrix. This enables Fitnessathome to reach more users. At the same time, it also increases the interaction rate between Fitnessathome and users, further enhancing users' awareness of the brand.

△ Simultaneously Launched on Amazon

At the same time as opening the TikTok small shop, Fitnessathome's products were also launched on Amazon, giving users more channels to make purchases.

Fitnessathome's success is the result of a multi-faceted strategy. From precise marketing on the TikTok platform, to cooperation with many influential influencers, to multi-account operations and cross-platform sales, every step has established a solid market position and a broad consumer base for it.

Therefore, for companies that also want to acquire customers overseas through TikTok, Tuke believes that Fitnessathome is a model worth learning from. We look forward to hearing your good news.