With the explosive popularity of TikTok, a wave of going global has swept across China, and many traditional factories have listed TikTok as their top choice for overseas marketing tools. For example, Guangzhou LED lighting factory E-Light recentlysuccessfully secured orders through TikTok, achieving overseas sales of its lighting products!

Let’s take a look at how they made it happen.

E-Light Foreign Trade Contract

E-Light Order Group Photo

△ E-Light Introduction

Guangzhou E-Light Optoelectronics Technology Co., Ltd. was established in 2019, with branches in both Guangzhou and Shenzhen. Relying on advanced technology and materials from the School of Automation at Beijing Institute of Technology and the University of Macau, it provides customers with personalized, customized optoelectronic solutions and outdoor lighting technology. The company's main business includes LED transparent screens, film screens, mesh screens, projection, controllers, and software development. Its products and services feature immersive art, naked-eye multidimensional bionics, and nightscape lighting, aiming to create a better life experience for customers.

E-Light Inquiry

△ Going Global for Customer Acquisition, Inquiries Soared After Agency Operation

Most of E-Light’s internal staff focus on research, technology development, and production, and are not familiar with operating the TikTok social platform. Therefore, when choosing to go global via TikTok, they sought help from professional overseas service providers. Through TikTok agency operation,independent website construction, TikTok account operation, and video shootingwere all handed over to the agency company. By the third month of cooperation, E-Light’s inquiry volume on foreign websites hadachieved a breakthrough from zero to one, successfully exceeding 100.

This fully demonstrates that agency operation services are highly successful and effective. With such a successful example, it has surely given many traditional factories interested in TikTok marketing a strong boost of confidence!

So, in terms of video content creation, what did E-Light do in cooperation with the agency company? Let’s analyze together.

1. Social Media Matrix Building

To better achieve advertising dissemination, E-Light, with the help of the agency company, established a social media matrix, focusing on TikTok short video marketing while simultaneously expanding to Facebook, X, YouTube, lemon8, and Instagram—six major platforms—to quickly obtain inquiries for E-Light Optoelectronics.

2. Authentic Content Presentation

For foreign trade companies seeking to acquire customers overseas, the primary challenge is trust. Therefore, when running TikTok ads, it is even more important to ensure the “authenticity” of video content.

Opening E-Light’s TikTok homepage, all content features a fixed person appearing on camera, showcasing the factory’s working environment, product manufacturing, disassembly, assembly, and other processes. The factory’s real strength is displayed directly to the audience, allowing potential customers to intuitively understand the company, deepen their trust, and attract more inquiries.

3. Inquiry Conversion

The main purpose of attracting potential customers is to convert them into real clients. For this reason, each of E-Light’s accounts displays contact information, email addresses, and the independent website URL, making it easy for interested customers to find them.

△ Conclusion

For foreign trade factories, new traffic channels represent new opportunities. The success of short video marketing in the domestic market is already evident, and TikTok urgently needs authentic, high-quality content and creators. If factories can seize this opportunity and attract overseas traffic through the TikTok platform, they can not only attract more upstream and downstream business and expand industry influence, but also bring precise inquiries and transaction opportunities to the enterprise.