In the wave of global brand expansion, TikTok is rapidly becoming an unignorable marketing platform. Recently, EXPLODING TOPICS released the "TikTok September 2024 Latest Hot Trends Report."

Tuke has compiled the top ten trends from the report, which not only reveal the direction of change on the TikTok platform but also provide important market insights for brands.

Trend 1: The Rise of TikTok Direct Selling Model

Keywords: TikTok Dropshipping

Search volume growth over the past 5 years: 6800%

Total TikTok posts: 1.1 million

Trend analysis: The direct selling model continues to be popular on TikTok, allowing sellers to sell products directly to consumers without intermediaries, significantly reducing warehousing costs and inventory risks. This model enables brands to manage their supply chains more flexibly while enhancing brand awareness. For cross-border e-commerce sellers, TikTok is not only a display platform but also an actual sales channel.

Image source: EXPLODING TOPICS

Trend 2: Acne Patches Become the New Favorite in Beauty Category

Keywords: Mighty Patch

Search volume growth over the past 5 years: 371%

Total TikTok posts: 6,144

Trend analysis: Mighty Patches is an acne patch launched by Hero Cosmetics, and users share their experiences on TikTok. This product, which absorbs pimples directly without squeezing, is widely praised for its convenience. The discussion heat of acne patches on TikTok continues to rise, further boosting sales on platforms like Amazon, where it currently has a rating of 4.5 stars and over 140,000 reviews.

Image source: EXPLODING TOPICS

Trend 3: The Rise of Book Communities, BookTok Drives Reading Craze

Keywords: BookTok (TikTok sub-community)

Search volume growth over the past 5 years: 99 times increase

Total TikTok posts: 34.3 million

Trend analysis: BookTok is a TikTok sub-community formed by book lovers and has become a global trend. This community attracts a large number of users to watch and discuss reading-related content, with total views exceeding 100 billion. Video content usually includes book reviews, reading suggestions, and humorous interactions.

Image source: EXPLODING TOPICS

Trend 4: TikTok Shop Fuels Booming Social E-commerce

Keywords: TikTok Shop

Search volume growth over the past 5 years: 9500%

Total TikTok posts: 4 million

Trend analysis: As an e-commerce feature, TikTok Shop greatly simplifies the process for brands and creators to sell products directly through the platform. Through videos, live streaming, and other formats, brands can complete the user purchase journey within the platform. More than 500,000 sellers have registered, and the e-commerce function, combined with platform promotion tools such as Fulfilled by TikTok (TikTok fulfillment service), further drives the development of social e-commerce.

Image source: EXPLODING TOPICS

Trend 5: Korean Skincare Brands Expand Globally

Keywords: Beauty Of Joseon

Search volume growth over the past 5 years: 8600%

Total TikTok posts: 83,000

Trend analysis: Beauty Of Joseon is a skincare brand from Korea, featuring natural ingredients and inheriting the traditional beauty rituals of the Joseon Dynasty. The brand's natural philosophy and effective skincare formulas have been widely spread through TikTok user recommendations, accumulating over 162,000 fans on TikTok Shop and tens of thousands of sales. Leveraging the influence of social platforms, the brand has achieved rapid global expansion.

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Trend 6: TikTok Ads Become a New Tool for Brands to Reach Users

Keywords: TikTok Ads

Search volume growth over the past 5 years: 3100%

Total TikTok posts: 87,400

Trend analysis: TikTok ads are gradually becoming an important tool for brands to reach their target audience. Advertisers can optimize ad content by setting specific goals (such as increasing website traffic or followers) and use the platform's promotion features to accurately target users. Compared to other platforms, TikTok ads enhance the connection between brands and users through short videos and interactive content.

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Trend 7: Pink Stuff Becomes a Hot Influencer Product in Home Cleaning Market

Keywords: Pink Stuff

Search volume growth over the past 5 years: 368%

Total TikTok posts: 39,100

Trend analysis: Pink Stuff is a multi-purpose cleaning paste widely used to remove dirt from various surfaces. This cleaning product has gained huge popularity on TikTok due to its outstanding cleaning effect and word-of-mouth among users, gradually becoming a "viral" product in home cleaning.

Image source: EXPLODING TOPICS

Trend 8: Fitness Craze Drives #Gymrat Trend

Keywords: Gymrat

Search volume growth over the past 5 years: 2433%

Total TikTok posts: 6.6 million

Trend analysis: With the rise of healthy lifestyles, the #Gymrat tag has quickly become popular on TikTok. Fitness enthusiasts attract a large number of users by sharing workout results, fitness tips, and motivational videos, even inspiring more people to participate in fitness.

Image source: EXPLODING TOPICS

Trend 9: ASMR Videos Become a New Trend

Keywords: TikTok ASMR

Search volume growth over the past 5 years: 2633%

Total TikTok posts: 30.3 million

Trend analysis: ASMR is an experience that makes people feel relaxed through specific sounds or visual stimuli. More and more users are posting ASMR content on TikTok, from chewing sounds to gentle object rubbing sounds. These videos quickly attract a large number of fans due to their relaxing effects. ASMR content is not only popular on TikTok but also receives high view counts on platforms like YouTube.

Image source: EXPLODING TOPICS

Trend 10: Fashion Content Leads TikTok Trends

Keywords: TikTok Fashion

Search volume growth over the past 5 years: 1133%

Total TikTok posts: 62.4 million

Trend analysis: Fashion content occupies an important position on TikTok, with more and more fashion brands such as SKIMS, Shein, and Nike using TikTok to promote new products. Creators inspire users to purchase related brand products by posting fashion outfits, clothing recommendations, and more. TikTok Fashion not only gives brands exposure but also drives the evolution of trends in the fashion industry.

Image source: EXPLODING TOPICS

These top ten trends undoubtedly provide new opportunities for brands to go global. By keeping up with these trends, merchants can better understand user needs, optimize content strategies, and seize new opportunities in the international market. Tuke looks forward to seeing your performance.