On March 16, 2026, the "New Opportunities for Growth・TikTok Shop US Cross-border POP 2026 Annual Conference" successfully concluded in Shenzhen.

This cross-border grand event, gathering the platform’s official heavyweights, top-tier merchants, and ecosystem partners, not only officially released the 2026 US cross-border core strategy, but also launched the brand-new upgraded"2026 ACE Your Shop US Merchant Business Methodology". This new methodology starts from the merchant’s business perspective, covering the three core user consumption scenarios of "Creator Content, Merchant Content, Mall & Search", unlocking a more certain and practical growth path in the US for cross-border merchants.

From strategic positioning, practical sharing to ecosystem empowerment, this conference presented a content-rich "guide class" for the cross-border community heading to the US.

 

01

Impressive Data as Evidence! US Interest E-commerce Enters a Period of Rapid Growth

The official data released at the conference intuitively confirmed the strong growth momentum of TikTok Shop’s US cross-border business, making "interest e-commerce opens a new track for US e-commerce" an industry consensus.

As of now, TikTok hasover 200 million active users in the US, and the average user time has increased year by year for five consecutive years. The massive user base has laid a solid foundation for content e-commerce development. In 2025, the number of top stores in TikTok Shop US with annual sales exceeding ten million US dollars increased by more than 70%, and cross-border POP merchants’ businesses continue to break through.

What’s more noteworthy is that TikTok Shop has become the core position for merchants to build their brands in the US: in 2025, merchants on the platform accumulated a total exposure of 1.3 trillion times, bringing massive audience operation space for brands; and for brands that cooperate deeply with the platform, the GMV spillover rate of their DTC channels exceeds 70%, fully verifying that TikTok Shop can achieve dual growth in brand and sales, and the value of in-platform operations can effectively radiate outside the platform, forming a closed loop of all-domain growth.

 

TikTok Shop Cross-border E-commerce Vice President Mu Qing

Mu Qing, Vice President of TikTok Shop Cross-border E-commerce, emphasized on site:"TikTok Shop opens a new era of 'interest e-commerce' in the US! Interest e-commerce uses high-quality content as a link to closely connect massive potential users with brands, with a shorter and more efficient business chain, bringing brands more exposure, more audience operation space, and more new business opportunities, helping more merchants achieve long-term growth and build stronger brands!"

 

02

Core Highlight! ACE Business Methodology Officially Released, Creating an All-domain Growth Flywheel

The core highlight of this conference is the brand-new upgraded release by TikTok Shop of the "2026 TikTok Shop US ACE Your Shop Merchant Business Methodology White Paper", based on the PEAKS outbound business methodology.

This methodology starts from the merchant’s business perspective, directly addressing the core pain points of "what to do, how to do it, and where to do it", and through the synergy of three core consumption scenarios + three key business elements, creates a set of actionable and replicable all-domain growth flywheel, upgrading cross-border operations from "single module operation" to "multi-scenario synergy".

 

Three Core Consumption Scenarios, Covering the Entire User Consumption Chain

The ACE methodology clarifies the three core consumption scenarios for US users, each with a clear positioning and role, working together to form a growth synergy:

· Creator Content: The accelerator for business explosion, leveraging influencer fan influence to quickly reach massive users, achieving brand exposure and rapid business breakthrough;

· Merchant Content: A controllable and efficient new engine, accumulating brand user assets through merchant livestreams, short videos, etc., conveying the core brand image, and building long-term business barriers;

· Mall & Search: The basic plate for steady growth, accurately capturing users’ active purchase needs, providing stable traffic and order support for brand business.

 

Three Key Business Elements, Driving Efficient Growth in Each Scenario

Focusing on the three scenarios, the ACE methodology extracts three core elements driving growth, requiring merchants to focus precisely in each scenario and achieve deep integration of "good products, good content, and good marketing":

· A-Assortment (Good Products): Abandon blind product listing, build a competitive product matrix according to the characteristics of different scenarios, such as creators focusing on seasonal trending products, merchants focusing on high unit price seasonal products, and mall & search prioritizing low-price high-frequency and high-price durable standard products;

· C-Content (Good Content): Create content centered on user interests, creators focus on livestream experience and script planning, merchants build content teams to iterate high-quality content, mall & search optimize product titles and descriptions, making content the core link between products and users;

· E-Empowerment (Good Marketing): Use ads and platform marketing activities in multiple scenarios, leverage GMV Max and other ad tools, platform promotions to amplify traffic, and boost search exposure through trending topics, making marketing the "amplifier" of business growth.

 

TikTok Shop US Cross-border POP Operations General Manager Ryan

Ryan, General Manager of TikTok Shop US Cross-border POP Operations, said:"The essence of the ACE methodology is an all-domain growth flywheel: the outer ring is the three business scenarios supporting long-term growth, and the inner ring is the three core elements driving and amplifying each scenario. Only by working together can the flywheel truly spin, achieving explosive all-domain brand and sales growth!"

To help merchants implement the ACE methodology, TikTok Shop also announced it will invest hundreds of millions in resources, continuously increasing special incentives and support around the three core scenarios, so that every business investment by merchants can receive precise returns.

 

03

Top Merchant Practical Proof! ACE Methodology Unlocks the Secret to Dual Growth in Brand and Sales

At the conference, senior management from EcoFlow and Wavytalk, two super top merchants, shared their practical experience in achieving rapid growth in the US based on platform business logic, becoming the best examples of ACE methodology implementation and providing replicable growth ideas for the majority of cross-border merchants.

EcoFlow: 175x Growth in Three Years, the Path to Brand and Sales Growth for High Unit Price Categories

EcoFlow, focusing on the field of cleaning and intelligent energy storage, deeply fits the characteristics of the US market, precisely deploying "Good Products + Good Content + Good Marketing": focusing on cultivating Spanish-speaking creators and cooperating with top influencers to penetrate over 60% of the Spanish-speaking user group; creating high-quality, high unit price platform-exclusive models, achieving sales breakthroughs through major marketing events; and building user trust through comprehensive logistics and pre- and after-sales service.

With this approach, EcoFlow achieved 175x business growth in TikTok Shop US in nearly three years, with brand exposure exceeding 1 billion in 2025, becoming a benchmark for high unit price categories going overseas.

 

EcoFlow North America Division General Manager Johnson He

Wavytalk: Single Product Sales Exceed One Million, Using Content Alchemy to Build a Top Brand in Europe and America

The leading hair tool brandWavytalk takes "good content" as the core driver of brand growth, pioneering "content alchemy" to achieve dual brand and sales explosion: continuously launching innovative products, turning hair tools into "fashion accessories" and giving products strong topicality; focusing on core users to build reputation, then breaking out through a pyramid influencer matrix; performing scenario-based content for products, letting users order out of "desire", and amplifying business growth through marketing.

In 2025, Wavytalk achieved cumulative single product sales exceeding one million on TikTok Shop, successfully becoming a TOP brand for online hair tools in Europe and America.

 

Wavytalk CEO Hugh

The conference also recognized annual influential merchants, marketing merchants, growth merchants, and ecosystem partners who achieved outstanding results in TikTok Shop US in 2025. All these winners became the first best practitioners of the ACE methodology, setting growth benchmarks for the industry.

 

04

All-round Capability Upgrade! Advertising, Logistics, and Products Escort Business Operations

To make the implementation of the ACE methodology smoother and make merchants’ operations in the US more efficient, TikTok Shop released brand-new upgrade plans from three core dimensions: advertising, official logistics, and intelligent products, providing all-round protection for merchants’ operations, and announced a number of major incentive policies to effectively reduce merchants’ operating costs.

Advertising Upgrade: Complete Full-funnel Tracking, Making Brand Operations More Scientific

Sun Shuning, head of TikTok for Business outbound industry solutions, explained on site the operational logic of advertising as the core of "good marketing", and detailed how GMV Max, brand ads and other products help the three scenarios achieve long-term growth.

In 2026, the platform will fully upgrade various advertising products, supporting merchants to track the effectiveness of full-funnel marketing, making advertising more precise and brand operations more scientific and controllable.

Logistics Upgrade: $50 Million Incentive for Warehousing, Reducing Costs and Improving Efficiency and Experience

Logistics fulfillment is the core pain point of US operations. Yuhan, head of TikTok Shop US FBT merchant operations, announced that in 2026, official logistics will launch diversified options such as FBT and TikTok Shipping, continuously providing stable, efficient, and reliable fulfillment solutions.

Among them, FBT, with "more orders, faster timeliness, better operations, and lower costs", has become a business accelerator. The platform will also invest $50 million to incentivize merchants to warehouse in FBT; TikTok Shipping will also help merchants further reduce costs and increase efficiency through Standard Delivery and CBT models.

Product Upgrade: Intelligent Tools Improve Efficiency, Quantifying the Value of All-domain Growth

Li Chengxiang, head of TikTok Shop US e-commerce product operations, released the 2026 intelligent product upgrade plan, launching two major solutions—store operation hosting and brand measurement insights—plus a merchant intelligent workbench, comprehensively improving merchant operational efficiency around the three core ACE elements.

Among them, the newly launched "Brand Spillover Measurement" function can accurately quantify the spillover value of TikTok Shop in-platform operations to DTC, Amazon and other off-platform channels, allowing merchants to clearly see the results of all-domain growth and providing data support for business decisions.

In addition, the platform also announced the 2026 US major marketing event plan. Spring promotions, mid-to-late June mid-year promotions, and various category and brand events will be launched one after another, with simpler gameplay and richer benefits. Merchants can plan inventory in advance, improve price competitiveness, and leverage major promotions for business explosion.

 

Tuke team attending the conference

05

Hundreds of Millions in Resources! US POP Model Entry Channel Fully Open

This conference not only provided merchants with a systematic business methodology, but also brought real policy dividends. In 2026, TikTok Shop will take the ACE methodology as the core, supported by hundreds of millions in resources and all-round capability upgrades, continuously lowering the entry threshold for the US cross-border POP model, so that more merchants can seize the golden window of US interest e-commerce.

Currently, the TikTok Shop US cross-border POP model entry channel is fully open, with an entry review period of only 3-5 working days. New merchants can also enjoy multiple benefits such as commission reductions, advertising subsidies, and best-seller incubation. Combined with the platform’s comprehensive logistics, advertising, and product system, it’s easy to start the journey to the US.

In 2026, the growth opportunities for TikTok Shop US have fully arrived. Whether you are a new merchant looking to enter the US market or an established merchant seeking a brand breakthrough, you can leverage the ACE methodology, ride the wave of platform policies, and achieve long-term growth and brand strength in the era of US interest e-commerce.

In 2026, a new chapter of US cross-border business is waiting for every cross-border entrepreneur to write!