As people become increasingly concerned about their health, health supplements are quietly becoming the new favorite on TikTok. Recently, a small vitamin gummy has been going viral on the platform at an astonishing speed, making people marvel at the huge potential of the health business on TikTok.

This vitamin gummy from Goli Nutrition may look unremarkable at first glance. But in fact, it containsa large amount of Ashwagandha, a natural ingredient from South Africa, which can effectively relieve stress, promote relaxation, and improve sleep quality.

At the same time, its form is particularly appealing: who would have thought that health could be achieved through a small, delicious gummy? This is one of the reasons why it is so popular among young consumers.

Since its launch on TikTok Shop on July 16, the sales of this gummy have soared.

According to DidaDog data,since early August, the daily sales of this gummy have stabilized at over 3,000 orders, with a peak of 10,000 orders in a single day, easily achieving $100,000 in single-day sales.

It can be said that consumers are not only buying health supplements, but also experiencing a healthy and convenient lifestyle. It is this pursuit of health that has created this sales miracle.

Of course, relying solely on consumer demand is not enough. The rapid rise of this product on TikTok is not only due to the charm of the product itself, but also to the strong recommendations from influencers and users.

According to DidaDog data,in the past 30 days, 104 influencers have promoted this product, most of whom are mid-tier influencers. Although their fan numbers are not as high as top-tier influencers, they excel in high interaction and strong engagement with their followers. These influencers share their personal experiences and authentically showcase the health improvements after taking the gummies, successfully attracting a large number of fans' attention and purchases.

This kind of"personal experience + genuine feedback"promotion quickly builds user trust in the product and allows it to rapidly gain a foothold in the market.

Meanwhile, the popularity of a single product has brought more attention and increased sales to Goli Nutrition's other products. Although the sales of these products cannot compare to the vitamin gummies, they have also received positive feedback from consumers, helping the brand accumulate more loyal users.

It is worth noting that the success of this vitamin gummy is not an isolated case, but a microcosm of the overall growth of the health supplement category on TikTok.

In recent years, health supplements have gradually become a part of young people's daily lives, especially in the North American market where demand is particularly strong. According to data, the global nutritional supplement market reached $419.93 billion in 2023, with the US as the main consumer, accounting for 35% of the market share. It is expected that by 2028, the global nutritional supplement market will have an annual growth rate of 8.9%.

Among them, more health products are bound to stand out, such as the previously popular "15 Day Cleanse" and "URO Women's Probiotics" on TikTok.

In such a huge market, TikTok is not only a platform to showcase products, but also a bridge for brands and consumers to interact deeply and build trust.

By collaborating with suitable influencers and leveraging the platform's content dissemination advantages, brands can quickly boost product awareness and drive sales growth through positive consumer feedback.

However, success does not rely solely on the platform and influencers. When choosing promotion strategies, brands need to deeply understand the needs of the target market and accurately position product selling points to truly seize market opportunities. At the same time, in terms of compliance, brands also need to strictly control and ensure product quality and safety to maintain consumer trust in the long term.

In the future, as social media and e-commerce further integrate, TikTok's influence will only continue to expand. Health supplements, as an indispensable part of people's daily lives, will also see more opportunities on this platform.

For brands willing to innovate and take risks, now is the best time. By leveraging the power of TikTok, brands can not only reach more consumers, but also truly achieve expansion from local to global.