330With the continuous advancement of globalization, more and more domestic enterprises are choosing to go overseas in search of new business opportunities.
As one of the hottest social media platforms in the world, TikTok has naturally become the preferred marketing platform for many companies when expanding abroad.
According to TuKe, a new materials factory in Guangdong has made TikTok its main marketing platform, building a promotional marketing network.
Guangdong Chuanya New Material Technology Co., Ltd. (referred to as "Chuanya"), established in 2011, has a factory covering more than 20,000 square meters and is dedicated to the research and production of sports and life protection products. Its main products include sports shock-absorbing mats, soundproof mats, and SPC stone-plastic shock-absorbing flooring.
Currently, Chuanya New Material Factory's TikTok account @flooringman38 has 70,700 followers and has accumulated 324,200 likes. Among them, five viral videos have each exceeded one million views, with the highest viral video reaching 8.5 million views.
Chuanya's TikTok account status
As a manufacturer focused on new material products, Chuanya New Material Factory has successfully seized the popular trend on TikTok of factory production and eco-friendly material showcases, presenting domestic technological strength to overseas users.
Searching the hashtag #factory on TikTok, related posts have exceeded 1.2 million. The number of posts for the related hashtag #flooring is also growing, currently at 345,000. Many users enjoy watching the flooring installation process, and this type of immersive video is very popular on TikTok.
Image source: TikTok
The TikTok video content of Chuanya New Material Factory mainly features real-life scenarios, showcasing the installation process and usage effects of flooring in different environments. By displaying before-and-after comparisons of flooring installation, viewers can intuitively understand the product's appearance and functionality, which not only enhances customer trust but also further demonstrates the product's practicality and reliability.
In Chuanya's TikTok videos, workers are laying flooring
The aforementioned video with 8.5 million views captures the entire process of workers laying shock-absorbing mats. From unfolding the mat to the workers gradually completing the installation, the 23-second video powerfully and concisely highlights the product's functionality and actual effect. This down-to-earth display not only allows customers to see the high quality of the product but also stimulates their interest in it.
Image source: TikTok
Chuanya also actively responds to comments under its videos. When someone asks about product prices or logistics information, Chuanya quickly replies in the comment section to ensure that customers' questions are answered promptly.
Image source: TikTok
Although TikTok is the main platform for Chuanya New Material Factory's strategy, they are not limited to it.
To further diversify customer acquisition channels, Chuanya has also listed its products on multiple platforms such as Amazon and Alibaba International, ensuring that products can reach more consumers and cover more market demands through this multi-platform strategy.
Image source: Alibaba International
Chuanya's success proves that companies in niche sectors can also carve out their own "flower road" on TikTok.
Although the market size for niche products is relatively small, precisely because they meet the needs of specific consumers, it is easier for them to break through traditional market competition barriers.
Especially in the context of globalization, consumers in different regions may have a strong interest in specific niche products, and these markets are often not widely covered by large enterprises. Therefore, even in niche sectors, everyone can confidently and boldly pursue their business.
With excellent product quality and the traffic advantages of overseas social media platforms like TikTok, it is believed that everyone can achieve good results in going global, just like Chuanya New Material Factory.
