612Recently, Tuke discovered that a smart sensor trash can has gone viral in the US TikTok market!
In just 7 days, this trash can generated $204,400 in sales (about RMB 1.48 million), instantly taking the top spot on the weekly bestseller list for home care products.
It is——Pukomc brand's smart trash can.
Image source: Gloda
What exactly made this trash can explode in sales on TikTok US? How did it leverage short videos, influencer marketing, and live streaming to drive huge sales? Today, let’s follow Tuke to break down its path to success.
Why did the smart trash can go viral?
On short video social platforms like TikTok, home products are naturally a hot category. Through short videos, brands can easily showcase products in real-life scenarios, allowing users to intuitively feel the convenience, thus sparking their desire to buy.
The Pukomc smart trash can has built a strong competitive barrier with its smart sensor + waterproof design.
· Smart sensor: When users approach, the trash can opens automatically, no need to touch it at all—hygienic and efficient.
· Waterproof design: Suitable for kitchens, bathrooms, and other humid environments, solving the problems of traditional trash cans being easily dirty and not durable.
Nowadays, consumers pay more attention to the convenience of home cleaning, especially after the pandemic, with surging demand for hygiene and smart products. Pukomc precisely captured this trend, allowing consumers to truly experience convenience and efficiency, making this high-priced trash can a star product in the home care market.
Image source: ebay
Currently, Pukomc's brand store sells a total of 82 products, covering various home care items, with prices ranging from $1.47 to $371.99 and an average price of $41.99, positioning it as a mid-to-high-end brand.
In just the past 30 days, the store’s sales increased by 21,800 units, with sales revenue surging by $1.1 million (about RMB 8 million)!
As of now, Pukomc’s total sales on TikTok US have exceeded 153,700 units, with total revenue reaching $6.78 million (about RMB 50 million), showing its strong growth momentum!
Image source: EchoTik
Short video sales: Influencer marketing drives 91% of sales!
The explosive popularity of Pukomc’s trash can is largely due to influencers driving sales through short videos!
According to data, Pukomc currently collaborates with 18,200 influencers, with a total of 26,600 sales videos. In the past 30 days alone, 1,800 new influencers joined the promotion, releasing 3,700 new sales videos.
From the images below, we can see that influencer-driven sales account for 91.8% of the store’s total revenue! Total sales reached $6.22 million (about RMB 45 million), almost the core growth driver for the entire brand.
Image source: EchoTik
Pukomc’s influencer strategy is smart—they focus on collaborating with micro-influencers (with tens of thousands to hundreds of thousands of followers), rather than expensive top-tier influencers.
Why do this? Because micro-influencers usually have a closer relationship and stronger trust with their followers, and their content is more relatable, which can improve user conversion rates.
A typical success story: On September 24, 2024, influencer @Mama•Meuli created a sales video for Pukomc, which reached 1.55 million views, 104,100 likes, and ultimately sold 22,000 units, generating $918,700 in sales (about RMB 6.69 million)!
Image source: TikTok
Her video content wasn’t complicated, simply showcasing the smart sensor feature of the trash can, paired with lighthearted and fun copy, allowing users to intuitively feel the product’s high-tech and practicality.
This “fun + practical + pain point” content model is exactly the secret to success for TikTok short video sales.
Live streaming sales: 28 live streams per day, continuous exposure!
In addition to short video sales, Pukomc’s live streaming strategy is also key.
In the past 30 days, Pukomc held 849 live streams, with influencers hosting a total of 3,600 live sessions. Every day, thousands of people promote the products, ensuring continuous exposure and popularity on TikTok.
The core of live streaming is interactivity. During live streams, influencers not only demonstrate the smart sensor feature of the trash can but also answer user questions in real time, helping viewers better understand the product and increasing purchase conversion rates.
For example, on October 26, 2024, influencer @ASMR Miss Cure hosted a 7-hour-51-minute live stream, directly selling 126,500 products and generating $3.8 million in sales (about RMB 27.66 million)!
Image source: EchoTik
The success of this live stream was due to several key points:
· Long-duration streaming ensures enough exposure, attracting more users to the live room.
· Real-time interaction, with the host constantly answering audience questions to boost purchase confidence.
· Repeated product demonstrations, showing the smart features of the trash can in multiple scenarios to strengthen users’ desire to buy.
It can be said that live streaming is not only an important source of sales for Pukomc, but also a key way for them to build deep connections with consumers.
Image source: TikTok
Conclusion
Pukomc’s success is no accident—they have precisely grasped several core points of TikTok e-commerce:
1. Accurate product selection: The smart trash can fits the home care trend and meets consumers’ needs for convenient living.
2. Short video sales: With 18,200 influencers + 26,600 videos, the brand achieves comprehensive exposure, and short videos contribute 91.8% of sales.
3. Live streaming sales: 849 live streams per month, frequent influencer interaction + product demonstrations build trust and drive huge sales.
Image source: ebay
For brands looking to enter TikTok e-commerce, Pukomc’s success story provides a great reference.
By combining short videos, influencer collaboration, and live streaming, and capturing consumer interests, you can quickly break into the market and achieve explosive sales!
So, for brands looking to go global, seize the opportunity, find the right approach, and strive to become the next trending brand!
