This document is a research report on the cross-border e-commerce industrial belts in 2024. It provides an in-depth analysis of the development status, potential categories, the interaction between industrial belts and cross-border e-commerce, challenges faced, and future trends, offering reference for industry practitioners.
1. Background of Cross-border E-commerce Industrial Belt Development: Driven by global economic integration and digital technology advancement, cross-border e-commerce is reshaping the global business landscape. China’s industrial belts are rich in resources and have a solid manufacturing foundation, providing strong support for cross-border e-commerce. Enterprises within the industrial belts develop collaboratively, enhancing global market competitiveness.
2. Analysis of Potential Cross-border Categories in Industrial Belts
- Auto Parts: Online demand in Europe and the US is growing, the aftermarket for new energy vehicles is releasing dividends, the global auto parts market is expanding, and China’s export volume is rising. China has formed six major automotive industry clusters, each industrial belt has its own advantages in technology, production, and R&D, with different hot-selling categories and export markets.
- Home & Garden: The market size is on the rise, with six major subcategories such as kitchenware, home decor, and home textiles performing outstandingly. Domestic related industrial belts are concentrated in Zhejiang, Guangdong, and other places. The products from each industrial belt are abundant and exported overseas, with different categories having their own hot keywords and locations of top sellers.
- Beauty & Personal Care: Outstanding performance on TikTok e-commerce and Amazon platforms, with the market size continuing to grow. Categories such as personal care and skincare are popular. China’s cosmetics industry has formed multiple clusters, with each industrial belt continuously developing in terms of product features and brand cultivation.
- Sports & Outdoors: Driven by increased public health awareness and the popularity of sports, sales have grown significantly, with the global market mainly concentrated in developed countries such as Europe, North America, Japan, and South Korea. China’s sports and outdoor industrial belts are widely distributed, with each region having production advantages in different categories.
3. Industrial Belts Empowering Cross-border E-commerce: Industrial belts enhance the market competitiveness and supply chain efficiency of cross-border e-commerce and promote product innovation and market expansion through integrated production, research, and sales, front-store-back-factory models, and industrial chain integration. Companies such as Saiwei Times, Anker Innovations, and Zhiou Technology have leveraged the advantages of industrial belts to achieve development.
4. Cross-border E-commerce Facilitates the Transformation and Upgrading of Industrial Belts
- Policy Support: In 2024, the state has introduced policies from multiple dimensions such as taxation, regulation, and finance to support the development of cross-border e-commerce industrial belts and create a favorable policy environment.
- E-commerce Platform Initiatives: E-commerce platforms such as Amazon and Temu have launched industrial belt initiatives to provide support for industrial belt enterprises in areas such as business opportunity expansion and brand building.
- Transformation and Upgrading Directions: Cross-border e-commerce helps industrial belts transform and upgrade in three directions: digital upgrading, improving logistics fulfillment efficiency, and product innovation driving international market expansion. Multiple cases demonstrate successful experiences.
5. Yimai Cross-border Ecosystem Platform: The Yimai cross-border ecosystem platform builds a trading bridge for cross-border sellers and industrial belt suppliers, provides full-chain services, helps sellers efficiently select products, solves the pain points of factories going global, and promotes the export of Chinese goods.
